Remove Consumer Remove Customer Data Remove POS Remove Technology
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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

The essence and approach of this model and technology can be extrapolated and applied to different industries and technologies. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. trillion in value. trillion.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

During the Shopify’s Winter ‘23 Edition , we learned about the release of a product called Shopify POS Go. Now, Shopify has always provided a POS for free to all of its users (and you have the option to upgrade to a premium version), so what’s the big deal about Shopify POS Go? What is Shopify POS Go? Quite bit, actually.

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Intelligent Retail Technology Investment.It’s All About People

RTP blog

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” The customers who spend their hard-earned income with them should be a retailer’s North Star when assessing retail technology options.

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The Power of POS Gift Cards: A Guide for Retailers

Korona

And when you combine them with point of sale (POS) technology, their potential is even greater. But how exactly do POS gift cards work, and what are their associated challenges? In the end, you’ll have all the information you need to decide whether a POS gift card program is right for your business. Let’s get started!

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