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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

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The State of Ecommerce Customer Loyalty in 2023

Smile.io

has the world’s largest loyalty dataset, with 100,000 merchants.    For this report, we analyzed over 100,000 merchants in 148 countries over two years and compared various metrics from 2023 to the previous year in 2022.  Our goal is enterprise loyalty made easy Loyalty & Reward Program Insights from Smile.io

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How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Retail TouchPoints

However, challenges are inevitable, despite the resilient consumer spending we’ve seen earlier in the year. For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. It is also vital that brands pay attention to today’s evolving consumer behaviors.

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Analyze Retention Reports to Know How to Make Your Customers Stay

Omnisend

As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. With this in mind, it makes sense that customer retention is high on the priority list.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Based on our data at Smile.io , 35% of an ecommerce store’s revenue comes from the top 5% of customers. Some of the best loyalty programs are just as recognizable as the brand.

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Taking Returns into Your Own Hands with Self-Service

Retail TouchPoints

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

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Can Location Intelligence Make (or Break) the Holiday Shopping Season?

Retail TouchPoints

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. But while catering to the new needs and wants of today’s COVID-era consumer, businesses would do well to remember the adage: “Don’t throw the baby out with the bathwater.” Inform Customers About Product or Service Offerings.