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How To Accelerate The Consumer Purchase Decision Process

Smile.io

In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Need recognition occurs during this stage, but the consumer is not yet committed to researching solutions for the problem. Featured ads at the top of search engine results are bound to drive more traffic to your site.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Creating personalized product recommendations.

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How to Automate Your Instagram Marketing and Get 132% More Engagement

Kissmetrics

People love the personal touch, and the ability to send automatic responses helps me build customer loyalty and further establish myself on Instagram. Seventy-five percent of consumers want to talk to brands via private messaging. Although I’m not there manually answering everyone, the responses are much appreciated.

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How to Get Reviews on Amazon: 7 Easy Ways

Omnisend

In fact, reviews have usurped that most valuable and trusted of marketing channels, the personal recommendation. The majority of today’s consumers now trust online reviews as much as recommendations from their closest friends and family, and a whopping 93% of consumers say that online reviews influenced their final purchase decisions.

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Overcoming Fear of Abandonment in the Fast Lane

Kibo

Consumers expect to enjoy a frictionless journey via any connected device. B2B Ecommerce Webinar On-Demand Webinar: Maximize Your Commerce Technology to Build Customer Loyalty with Kibo and Guest Emily Pfeiffer Learn how to leverage your commerce platform and order management system to build customer loyalty with Kibo and guest Forrester.

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How to Motivate Your Customers with Incentive Marketing

Smile.io

For some, it may be buying something and for other businesses, it may be signing up for an email list or downloading an eBook. Rewarding customers with incentives is a pretty big deal in the business world. That means consumers have proven that they’re willing to interact with your brand if they’re offered some kind of reward.

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Why Google Shopping Actions Might Be Right for Your Business

ChannelAdvisor

Are you in search of a way to connect with more consumers? Consumers can shop for products across multiple retailers, and then add items to one universal cart and shopping list. And it doesn’t matter if these consumers are using desktop, mobile or voice to search for products. Get ahead of your competitors?