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How To Accelerate The Consumer Purchase Decision Process

Smile.io

In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Need recognition occurs during this stage, but the consumer is not yet committed to researching solutions for the problem. To discover the best solution, consumers will research and compare many different brands.

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How to Automate Your Instagram Marketing and Get 132% More Engagement

Kissmetrics

People love the personal touch, and the ability to send automatic responses helps me build customer loyalty and further establish myself on Instagram. Seventy-five percent of consumers want to talk to brands via private messaging. Although I’m not there manually answering everyone, the responses are much appreciated.

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How B2B Companies are Preparing For an Economic Downturn

Kibo

In the current economic environment, inflation is the overarching factor affecting all economic actors, from consumers to workers to B2B companies. There will also be indirect effects for B2B companies as falling consumer demand impacts B2B customers, who in turn stop spending as much as they have done in the previous period.

B2B 71
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Retail Auto-Replenishment: the Pros and Cons

GetElastic

Automation is a powerful and strategic tool for brands looking to scale their retail offering, from large supermarkets working to automate their stock replenishment process, to consumers themselves installing Amazon Dash Buttons within their homes, is auto-replenishment really the future of retail?

Retail 141
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Namely, take a look at the top three reasons consumers use ad blockers: Ads made to convert can come off as annoying, disruptive, or even a security concern, instead of as helpful or engaging. These consumers aren’t ready to purchase from you yet. This is measured through metrics like customer loyalty and repeat business.

Mobile 363
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How to Get Reviews on Amazon: 7 Easy Ways

Omnisend

The majority of today’s consumers now trust online reviews as much as recommendations from their closest friends and family, and a whopping 93% of consumers say that online reviews influenced their final purchase decisions. Amazon’s Buyer-Seller Messaging feature allows you to follow up with the customer.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Read the ebook.

B2B 146