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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

PPC 195
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How to Grow a Successful CRO Program

Kissmetrics

Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like. This is done through A/B testing , data analysis, customer journey mapping , consumer research, and more. According to Unbounce , 70 percent of consumers report a slow load time decreases their chance of buying.

eCommerce 280
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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Do it right, and you’ll have a customer for life. If you want to retain customers, you need the right onboarding system. Before digging into how to create an onboarding system, let’s talk about why the process is crucial to your overall business success. How Does a Smooth Onboarding System Help Retain Customers?

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The Nuts and Bolts of Scaling for Marketing

Omnisend

Consumers can’t visit your store and purchase your products if they haven’t heard of you. Pulling multiple levers as you grow will ensure you’re building brand awareness that’s reaching your ideal consumer base. Nurturing would-be consumers through email has been around for a long time, and there’s a very good reason for that—it works!

Marketing 142
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. While consumer psychology has been around a long time, neuromarketing is a relatively new field. This is neuromarketing.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. per customer = $2.00.

Customer 350
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146