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How Retail Returns Influence Customer Retention

Retail TouchPoints

Recently, some well-known retailers have gone so far as to change their return policies and have started to charge for online returns. Something that was once free is now an added cost — and customers are taking notice. Even a single poor customer experience can deter buyers from, well, buying and influencing others to do the same.

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Taking Returns into Your Own Hands with Self-Service

Retail TouchPoints

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. For some, however, this trade-off comes at the price of navigating frustrating and, at times, confusing return policies.

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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

billion consumers worldwide. For the back-to-school season, 42% of consumers say they are spending more, but 57% are trading down for lower prices,” said Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce during an Aug. trillion in online sales. 22, 2023 briefing.

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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197
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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Sticking with this outdated approach can lead to higher environmental impacts, unnecessary financial losses and dwindling customer trust. It might involve a time-consuming trip across town, navigating traffic and juggling work or family schedules. First, she has to figure out the return policy, which can be buried in fine print.

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