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Your Guide to Excelling in Consumer Journey Management: Conquering the 5 Stages with Success

ChannelSale

A key marketing concept is the consumer journey. By comprehending and utilizing each phase, businesses can sell their products more successfully, increasing sales and customer retention. Awareness The Awareness stage of the consumer experience is when potential customers first become aware of their needs, problems, or both.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Ongoing Services Improves Client Retention.

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The Future of Customer Service: How Ticketing Systems, Content and Chat Are Changing the Game

Retail TouchPoints

Thoughts of poor customer service probably ring a bell in your own mind, and these opinions are hard to change — but there is hope. Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. 3 Data-Backed Reasons why Customer Service is Essential.

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The Nuts and Bolts of Scaling for Marketing

Omnisend

Consumers can’t visit your store and purchase your products if they haven’t heard of you. Pulling multiple levers as you grow will ensure you’re building brand awareness that’s reaching your ideal consumer base. Nurturing would-be consumers through email has been around for a long time, and there’s a very good reason for that—it works!

Marketing 142
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Hack #2: Link to your webinars directly in your content.

Webinar 349
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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

Obviously, customer retention is key to a successful online store; repeat customers are way more profitable than one-off purchasers. For example, give away a free e-book, a cheat sheet, webinar training, etc. Then, start sending emails to customers who've abandoned their cart. What About SEO? A subheading.