‘Ok’ to ‘Amazed’ – Tapping into the Psychology of Personalisation to Make Brand Related Experiences Unforgettable
365 Retail
OCTOBER 20, 2023
The evolution of shopping habits and consumer behaviours over the past decade are well documented, especially for younger generations. However, brands vying for consumers’ attention today are battling fierce competition for attention, digital marketing saturation and increased gate-keeping.
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