Groove

FEBRUARY 21, 2019

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. Visual Marketing. Enter Yotpo.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

GetElastic

MARCH 26, 2019

ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future.

eCommerce Marketing 158

eCommerce Marketing eCommerce Marketing Article 158

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Retail TouchPoints

SEPTEMBER 21, 2022

As a result, CBD companies are generally forced to rely on their direct-to-consumer, in-store displays, and product and packaging designs — while brands outside the CBD category can leverage the power of social media and online campaigns across mainstream advertising and retail media networks to drive brand awareness and sales.

Consumer 305

Consumer Social Media Technology eCommerce 305

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Find out how.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3

Consumer 306

Consumer eCommerce Marketing Retail 306

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. In fact, live video is so popular, it drives 30% of conversions, which is 10X more than traditional ecommerce.

Consumer 264

Consumer Social Media Retail Live Chat 264

Omnisend

MARCH 31, 2021

And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Retail TouchPoints

NOVEMBER 3, 2021

Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market. Influencer Marketing. Retailers are now working with a digitally literate customer base where the opportunity is enormous, but so is the competition.

Consumer 246

Consumer Magazine Social Media Clothing 246

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. But potential obstacles lie ahead.

eCommerce Marketing 275

eCommerce Marketing eCommerce Customer Experience Management 275

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Let’s go with one of the best practice – Fitbit’s marketing.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. How has consumer behavior changed? What has been the impact on eCommerce? .

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

BigCommerce

JUNE 5, 2018

Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets. Traditional retailers are quickly going direct-to-consumer. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Download Your Guide.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Ecommerce Guru

JUNE 14, 2022

The ecommerce industry is frequently evolving to keep up with the changes in consumers’ preferences and demands. By taking the help of new and advanced technologies, all ecommerce businesses have a much easier time adapting their digital marketing statistics to these changes.

eCommerce Marketing 52

eCommerce Marketing eCommerce Marketing Fulfillment 52

GetElastic

FEBRUARY 6, 2019

Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 150

Consumer Arts eCommerce Marketing eCommerce 150

FastSpring

OCTOBER 27, 2020

As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products.

Consumer 131

Consumer eCommerce Marketing Customer Data eCommerce 131

GetElastic

AUGUST 16, 2019

Throughout the entire shopping journey, consumers take many steps and may face problems at any point which hinder their further progress. Amazon’s reviews are the mirror of what consumers think about the products. The post 10 ecommerce marketing tactics to increase sales appeared first on Get Elastic Ecommerce Blog.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

Onilab User Guides

DECEMBER 28, 2018

Moreover, 57% of consumers are eager to share their personal data to get relevant offers, while 48% of them are even willing to wait longer to get such services. And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Optimizely

NOVEMBER 2, 2017

Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Building a sense of urgency into your ecommerce marketing could even be the difference between hitting your revenue goals this quarter and missing them entirely.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

BigCommerce

JULY 1, 2020

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

Social Media 470

Social Media Consumer eCommerce Marketing eCommerce 470

ChannelAdvisor

OCTOBER 31, 2022

The e-commerce market for electronics has seen steady growth in the last few years and is projected to keep growing as overall electronics sales grow, and an increasing proportion of these sales happen online. In addition, electronics consumers are a unique audience in e-commerce, and there is still much to be learned.

eCommerce 52

eCommerce Electronics Consumer Social Media 52

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Forrester eCommerce

MAY 9, 2019

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

B2B 411

B2B eCommerce B2C eCommerce Marketing 411

Omnisend

FEBRUARY 19, 2020

Why has direct to consumer (DTC) marketing become so popular? It is no wonder why Read more The post Direct to Consumer Marketing: Build a Better Brand appeared first on Ecommerce Marketing Automation | Omnisend. The answer is simple: it’s a better experience for the end customer.

Consumer 88

Consumer Marketing eCommerce Marketing Customer Experience 88

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you.

eCommerce Marketing 73

eCommerce Marketing eCommerce Marketing Customer Retention 73

Digital Doughnut

MAY 25, 2022

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

Fashion 52

Fashion Marketing Consumer eCommerce Marketing 52

365 Retail

MARCH 10, 2024

Consumers will enjoy the convenience of fast and secure online payments in 2024, eliminating the need for tedious form-filling and reducing cart abandonment. Businesses prioritising customer-centric approaches and leveraging innovative technologies will thrive in the competitive e-commerce market.

eCommerce 104

eCommerce Payment Services Payments eCommerce Marketing 104

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

IntelligenceNode

MAY 5, 2021

Setting context for 2021 & eCommerce Market Growth 1. But, with the social distancing mandates and mandatory home quarantines came the sudden and lasting shift to eCommerce. The post Why You Need to Take a Consumer-Centric Approach with Your Pricing appeared first on Blog. Let’s look at […].

Consumer 98

Consumer eCommerce Marketing Blog eCommerce 98

Prisync

APRIL 19, 2019

It’s something that our profession needs to come to an understanding with consumers around privacy. It’s not exactly a topic that anyone is inclined to tackle, given that violating the privacy of consumer’s has been big business for a long time, but the time has come for an honest conversation around this.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Consumer 41

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It?

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Fabric Blog

JUNE 28, 2021

Prices remain one of the most important factors that consumers weigh before making a purchase. With increasing competition in the e-commerce market, companies must price their products competitively or risk negatively impacting their sales.

eCommerce 96

eCommerce eCommerce Marketing Consumer Marketing 96

Klaviyo

JANUARY 24, 2018

Currently, there are similar rules in existence, but the new regulations are a lot tougher and give consumers a lot more control. This is actually good for both consumers and companies that rely on third-party providers to run their business. The post Prepare your ecommerce marketing for the EU’s GDPR appeared first on Klaviyo.

eCommerce Marketing 130

eCommerce Marketing Marketing eCommerce Definition 130

ROI Revolution

AUGUST 5, 2021

Consider creating a gift guide to make this hectic time of year easier on your consumer. Consider how consumers will use your products for the holidays. Bonus Tip: 87% of consumers say that a discount offer will most strongly motivate them to complete a digital purchase, followed closely by a loyalty program offer.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Fabric Blog

JUNE 2, 2021

Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller. While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. In 2019, the B2B e-commerce market was valued at $12.2

B2B 98

B2B eCommerce Marketing eCommerce B2C 98