Kissmetrics

MARCH 30, 2018

And these figures do tell us a lot about major changes in consumer behavior that will continue to evolve in 2018. So if consumers increasingly prefer e-commerce to brick-and-mortar shopping, why do we still need physical stores? And that’s not the only thing stopping consumers from buying online.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. But do you also know what you shouldn’t be doing?

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

ESW

FEBRUARY 1, 2024

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. In Europe, Germany has the third highest median age. Italy’s median age is 46.8

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Payments 78

Omnisend

APRIL 30, 2021

Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. This presents a huge opportunity for ecommerce growth in the jewelry sector.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Optimizely

JANUARY 30, 2018

But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces. Target (40%).

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., Consumers Want Digital Interactions. Live Shopping is Here to Stay.

Consumer 247

Consumer Social Media Retail Live Chat 247

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Optimizely

SEPTEMBER 12, 2017

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply. Most responsive channel. …and more.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3

Consumer 299

Consumer eCommerce Marketing Retail 299

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 256

Consumer Social Media Technology eCommerce 256

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. So instead of trying to finish more jobs than you can handle each day, let ecommerce marketing automation take a few off your plate and work its magic. What is ecommerce marketing automation?

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

Consumer 245

Consumer Magazine Social Media Clothing 245

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Image Source.

Channel 226

Channel Customer Jewelry Customer Data 226

Omnisend

MARCH 31, 2021

And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

BigCommerce

JUNE 5, 2018

But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Let’s go with one of the best practice – Fitbit’s marketing. Fitbit’s video marketing strategy.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Omnisend

OCTOBER 4, 2019

Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products. Although selling these products is legal, CBD merchants and marketers face limitations in marketing them.

Channel 146

Channel Marketing eCommerce Marketing eCommerce 146

GetElastic

FEBRUARY 6, 2019

Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

FastSpring

OCTOBER 27, 2020

As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products.

Consumer 138

Consumer eCommerce Marketing Customer Data eCommerce 138

Smile.io

MAY 18, 2023

Aimless marketing is time-consuming, confusing, and inefficient. Instead, set your store up for long-term success by making a clear plan on how you will approach marketing–also known as a marketing strategy. What is a marketing strategy? Why are you marketing in the first place?

eCommerce Marketing 53

eCommerce Marketing eCommerce Marketing Social Media 53

Optimizely

AUGUST 27, 2019

How AI Continues To Change Omnipresent Omni-Channel Strategies. We loved watching @jasonjabaut of @FleetFeetSports join @Dropbox and @GSK in this evening's panel on How AI Continues To Change Omnipresent Omni-Channel Strategies @eTailNews pic.twitter.com/Xt7n9bAgix — Zaius (@getzaius) August 20, 2019. “I So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Omni-channel marketing reports. Want the shorter version?

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Onilab User Guides

DECEMBER 28, 2018

Moreover, 57% of consumers are eager to share their personal data to get relevant offers, while 48% of them are even willing to wait longer to get such services. And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you. Offer multi-channel support.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

ChannelAdvisor

APRIL 25, 2022

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

Retail TouchPoints

SEPTEMBER 2, 2022

It has become China’s third-largest ecommerce company after Alibaba and JD.com , relying on low-cost domestic manufacturers to keep prices down. Both of Pinduoduo’s larger rivals already have several channels for tapping global markets. While GlobalData forecasts that the Chinese ecommerce market will reach $3.3

Shipping Costs 269

Shipping Costs eCommerce Jewelry Shopify 269

ChannelAdvisor

APRIL 25, 2022

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

Omnisend

MAY 15, 2020

Struggle to go live with marketing campaigns powered by fresh consumer insights? Marketers have access to a lot of sophisticated tools that help them collect a huge amount of intelligence about each visitor coming to their website. It takes a lot of work to create visually rich, marketing assets at scale. Get My Demo.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Ad Spend Alternatives If Physical Retail Is a Key Channel.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Retail TouchPoints

OCTOBER 25, 2022

Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. This data is critical for business owners to determine which marketing channels, as well as unique ad creative and copy, yield the most profitable results.

Channel 241

Channel Accessories eCommerce Consumer 241

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. The bigger challenge is just breaking through the noise for consumers without having to pay more and more for online advertising. Which Channels Work Best for Zero-Party Marketing?

Clothing 213

Clothing Fashion Channel Information 213

ChannelSale

MARCH 21, 2023

During the COVID-19 pandemic, online e-commerce stores became the only source through which people obtained all their products and items. But due to the increase in consumer demands, shopper frustration, delays and shortages of goods started to take place. E-commerce dominated as a significant part of retail.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. Consider creating a gift guide to make this hectic time of year easier on your consumer. Consider how consumers will use your products for the holidays. Tips for Getting Started. Determine your goals for the holiday season.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Omnisend

NOVEMBER 12, 2021

Major shake-ups in the ecommerce industry have made it harder than ever to predict consumer trends. Understanding your audience calls for introspection, as merchants and marketers alike should always ask themselves how they can improve and make their stores more successful. Reading Time: 17 minutes.

Channel 78

Channel eCommerce Shopify Consumer Electronics 78