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Ecommerce Technology: Augmenting Reality Augments the Bottomline

GetElastic

Augmented reality is an ecommerce technology changing the way people buy online. According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product. NARS cosmetics uses Facebook’s 360 technology to interact with 3D makeup tutorials. Read the Virgin Media case study.

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New Forrester Report for Brands: Gauge the Size of Your Digital Commerce Prize

ChannelAdvisor

We all know that brands need a strong e-commerce strategy to survive. Some brands are wildly successful with direct-to-consumer (D2C) strategies, while others rely on strong retailer relationships to maintain profit margins. Then again, not all digital opportunities are created equal. Did you know?

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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Traditional retailers are quickly going direct-to-consumer. Realizing they have lost community, and thus brand recognition, due to the thousands of digital native brands that have focused solely on establishing a lasting connection with consumers. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy.

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

Consumer expectations have become even more demanding. Another example set to launch next year is an endeavor by Combs Enterprises with Shop Circulate , a curated digital marketplace that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs. The Year of the Seller. The Year of the Seller.

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How to Explain Headless to a 5-Year-Old

Retail TouchPoints

Standard ecommerce platforms have limitations that cause challenges in the buyer’s process. If you’re hearing the word “headless,” your customer’s online experience has room for improvement and could be limited by your current ecommerce platform’s capabilities. In most situations, simplicity will save you money.

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New Forrester Report for Brands: Gauge the Size of Your Digital Commerce Prize

ChannelAdvisor

We all know that brands need a strong e-commerce strategy to survive. Some brands are wildly successful with direct-to-consumer (D2C) strategies, while others rely on strong retailer relationships to maintain profit margins. Then again, not all digital opportunities are created equal. Did you know?

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Retail Media, Part 3: Getting Ahead With Advertising Automation

ChannelAdvisor

Advertising on e-commerce sites offers a rare opportunity to reach consumers at the moments they’re ready to buy, and is fast becoming the preferred way to get products in front of purchase-ready shoppers. It all makes for a tedious, time-consuming process. However, there is a catch. But with 1.6