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Ecommerce Technology: Augmenting Reality Augments the Bottomline

GetElastic

Augmented reality is an ecommerce technology changing the way people buy online. According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product. NARS cosmetics uses Facebook’s 360 technology to interact with 3D makeup tutorials. Read the Virgin Media case study.

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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Traditional retailers are quickly going direct-to-consumer. Netflix recently surpassed Disney in value. Monolithic.

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New Forrester Report for Brands: Gauge the Size of Your Digital Commerce Prize

ChannelAdvisor

Some brands are wildly successful with direct-to-consumer (D2C) strategies, while others rely on strong retailer relationships to maintain profit margins. One brand might see a lot of sales in a particular geographic market, while another needs to focus on reaching niche audiences around the world. Did you know?

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How to Explain Headless to a 5-Year-Old

Retail TouchPoints

Standard ecommerce platforms have limitations that cause challenges in the buyer’s process. If you’re hearing the word “headless,” your customer’s online experience has room for improvement and could be limited by your current ecommerce platform’s capabilities. In most situations, simplicity will save you money.

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New Forrester Report for Brands: Gauge the Size of Your Digital Commerce Prize

ChannelAdvisor

Some brands are wildly successful with direct-to-consumer (D2C) strategies, while others rely on strong retailer relationships to maintain profit margins. One brand might see a lot of sales in a particular geographic market, while another needs to focus on reaching niche audiences around the world. Did you know?

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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. For you, Amazon’s commodity market is profitable but earns little brand equity. Companies can go to market much faster.

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Retail Media, Part 3: Getting Ahead With Advertising Automation

ChannelAdvisor

Advertising on e-commerce sites offers a rare opportunity to reach consumers at the moments they’re ready to buy, and is fast becoming the preferred way to get products in front of purchase-ready shoppers. Ad spending on e-commerce channels jumped 38.8% It all makes for a tedious, time-consuming process.