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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179
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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business. For shoppers, BNPL is a seamless payment method that helps break up their purchases into several installments, bringing more cash flow and budgeting flexibility.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Customer Self-Service Portal. But why stop there?

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. The company’s move to circumvent Apple’s App Store policies with its app Fortnite triggered a lawsuit in the process. Let’s go ??.

Games 115
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What Do You Need to Know About the Shopify Amazon Integration?

Ecommerce Platforms

So, integrating the two could unlock a wealth of benefits for online merchants. As you probably know, Shopify is a cloud-based, multi-channel commerce platform designed to help businesses create and manage their online store and e-commerce operations. As such, it garners consumer trust. Cue the Shopify Amazon integration.

Shopify 104
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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. While Parkhurst couldn’t divulge exact numbers, he did share that after just three months, TikTok was already quickly approaching the company’s top five selling channels. in November 2022. and things like that.

Toys 202
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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart. BOPIS is happening now, and they need to get in the game.