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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

In the early days and now, criminals stole cardholder data from internet-connected point-of-sale (POS) systems to make their own fraudulent transactions. If a criminal wants to skim data from a consumer’s web browser they merely have to get the consumer’s browser to load and execute their own JavaScript.

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Information Overload: Don’t Let Self-Checkouts Become a Chokepoint

Retail TouchPoints

Additionally, 85% of Gen Z consumers use self-checkout when available, driven largely by the convenience factor. There’s no doubt the technology can bring tremendous benefits, such as allowing more customers to pay at the same time, thus reducing wait times without having to staff additional cashier stations.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal. Benefits for Consumers 1.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

Whether a retail location, office building, hotel or healthcare environment, designing to support client objectives requires bringing to bear as much relevant information as possible. Big Box Lessons One way of understanding this topic is to evaluate how major retailers respond to changes in aggregate consumer habits.

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Sephora Debuts Contactless Payment via Associates’ iPhones

Retail TouchPoints

Associates will need to install the mobile Point of Sale App on their iPhones to use it. Giving consumers the ability to simply tap-and-go is very exciting,” said Max Neukirchen, Global Head of Payments and Commerce Solutions at J.P. Morgan Payments in a statement.