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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. 45% of consumers streamed live television at least weekly, up from 20% in 2017. .

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170
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7 Business Models for Monetizing Digital Content

GetElastic

Subscriptions. The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). For example, the software is free, but the company makes money on services and/or sister products. Microtransactions.

Payments 147
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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

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The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail TouchPoints

Technologies such as smartphones, 4G and social media have raised the level of service to the point where speed and convenience have become the minimum standard customers expect. Over the last decade, the relationships between customers and brands changed dramatically. Partner in Life.

Customer 130
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Social Ads Aren’t Converting Shoppers, But Online Holiday Wish Lists Will

Sailthru

While social media channels continue to push advertising options, a recent survey reveals that consumers don’t view Snapchat, Facebook or Instagram as shopping venues. What consumers will respond to this coming holiday season are online wish list tools, whether they’re buying online or in-store.

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How to Make Money on TikTok Without The Unrealistic Hype

Ecommerce Platforms

In answer, Forbes magazine recently published an article on the top-earning creators / TikTok influencers, and the result probably won’t surprise you: Addison Rae Easterling, $5 million (84.3M Gen Z, in particular, is the focus of a lot of media attention and with good reason. They already represent 40% of consumers worldwide.

Payments 193