365 Retail

NOVEMBER 20, 2023

Retailers and marketers are looking for ways to enhance consumer engagement, drive sales and foster longer-term brand loyalty. Retailers across a range of markets including fashion, beauty, and FMCG are exploring how digital experiences can enhance shopping and e-commerce consumer journeys.

eCommerce 111

eCommerce Magazine Retail Social Media 111

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195

Channel eCommerce Social Media Magazine 195

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JUNE 26, 2023

Consumers want more information about the products they buy, and retailers want more visibility into the products their customers buy. QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. Who doesn’t want that? A true win-win!

Merchant Services 263

Merchant Services Retail Shipping Costs Customer Experience 263

Canadian Special Events

MAY 1, 2023

From the most viewed Instagram Reel to print features in Blush and Avenue Magazine, this wedding was truly one for the books and a testament to the power of experiential marketing. A dream team of vendors was assembled, the contest was launched on social media, with nominations of deserving couples sent to them via their website.

Magazine 52

Magazine Social Media Books Events 52

Retail TouchPoints

JULY 1, 2020

Greg Matson : A similarity we found was that the best loyalty programs weren’t about accumulating points, but instead leveraging the key strength of what the business and brands do best for its consumers. Instead, this is more of a moment of focus on the consumer base that already exists.

Retail 229

Retail Social Media Travel Magazine 229

Lemonstand

JANUARY 4, 2018

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9 Here are six to consider. Poshmark Shops.

Social Media 65

Social Media Channel Clothing Fashion 65

Retail TouchPoints

JANUARY 8, 2021

Cosmo , a women’s magazine whose audience consists of millennials and Gen Z, has seen a 67% traffic spike on its astrology site during COVID-19. As Erik Qualman , a digital marketing guru, says: “We don’t have a choice on whether we do social media, the question is how well we do it?”.

Social Media 239

Social Media Document Magazine Blog 239

Optimizely

MARCH 27, 2019

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” You can have the best product, but it doesn’t mean anyone will buy it — let alone will buy it again and again, write about it on social media, take selfies, post super positive reviews, and so on.

B2C 323

B2C Management Social Media Magazine 323

Steve Dennis

DECEMBER 10, 2020

Blogs, vlogs, listicles, social media sites and more, provide all manner of reviews and tips. A given consumer’s media options from a handful of traditional radio, TV, magazine and local newspaper options to an explosion of digital options from around the world. Choice is no longer scarce.

Social Media 148

Social Media Magazine eCommerce Arts 148

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive.

Food and Beverages 242

Food and Beverages Magazine Accessories Fashion 242

Ecommerce Platforms

NOVEMBER 17, 2022

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. As consumers enter the geofence, they’re sent location-based ads on their devices. Understand consumer behavior: Geofencing lets brands aggregate consumer behavior such as time spent in-store or how visitors navigate their shops.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Kissmetrics

JANUARY 5, 2022

As digital and technological advances evolve consumer behavior, the opportunities continue to grow. Consumer Behavior. In addition to the business and data side of things, a consumer behavior course highlights how to reach a target audience and, ultimately, to drive sales. News & World Report magazine.

Marketing 249

Marketing Social Media Channel Magazine 249

Omnisend

JANUARY 9, 2024

Social media amplification : Social media marketing amplifies the reach of t-shirt businesses. Gather feedback : Use social media polls and focus groups to survey potential customers. Follow fashion blogs, magazines, and social media accounts to see what’s popular.

Social Media 88

Social Media Payment Services Shipping Costs eCommerce 88

Optimizely

MAY 15, 2018

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Hit Your Target with Smart Social Ad Campaigns. consumers are using online marketplaces. 10:30 AM – 11:00 AM.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

RTP blog

SEPTEMBER 28, 2017

By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard. Consumers may be attached to their phones and computers, and they may be doing a lot of pre-purchase research on these devices, but the physical store is not dead.

Merchant Services 150

Merchant Services Magazine Outdoor Social Media 150

GetElastic

AUGUST 27, 2021

The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). For example, the software is free, but the company makes money on services and/or sister products. Subscriptions. Ad-supported freemium.

Payments 147

Payments Magazine Subscription Games 147

RTP blog

APRIL 1, 2019

Social media has become a major influence in creating trends. Using social media, brands can see trends emerge in real time and can easily begin to use these signals to develop consumer insights at a rapid pace. For example, a huge trend at recent award shows was the emergence of pantsuits instead of gowns.

Fashion 150

Fashion B2B eCommerce Platforms Social Media 150

ESW

APRIL 15, 2019

Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Social Shopping for New Levels of Reach. Social shopping is where eCommerce meets social media in a practical way for consumers. Keep the sale simple. Gift Registries.

eCommerce 113

eCommerce Social Media Payment Services Gifts 113

FastSpring

MARCH 15, 2024

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. The second phase might then be to reach out to the influencers — or to companies like Todd’s own Skillshot Media and Ghost Gaming — for help creating hype and reaching even more potential players.

Games 186

Games Marketing Events Merchant Services 186

RTP blog

DECEMBER 19, 2017

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

365 Retail

JULY 28, 2021

In this new role for Liberty, Sophie will oversee Creative Production, Editorial and Social Media teams and will report to Madeleine Macey, Liberty’s Chief Marketing Officer. Sophie has established an influential profile as an approachable, practical product expert and has built a significant personal social media following.

Social Media 52

Social Media Magazine Books eCommerce 52

365 Retail

DECEMBER 8, 2021

And, indeed, the Christmas marketing blitz has kept up with the times – it seems likely, in fact, that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than see it actually on TV. Giving and receiving engagement.

Magazine 76

Magazine Social Media Travel Gifts 76

Kissmetrics

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Online advertising isn’t like taking out an ad in a magazine, where you pay a fee and you get a full-cover page. What is Pay-Per-Click (PPC) Marketing?

PPC 287

PPC Marketing Social Media SEO 287

Smile.io

FEBRUARY 16, 2022

Chances are you know what social media ads, organic posts, and user-generated posts are. This is the norm in thenew age of influencer social media marketing. Blog Gabrielle Policella Paid media can be intimidating because you’re investing your hard-earned money in content.

Social Media 83

Social Media Marketing Blog Channel 83

Kissmetrics

MARCH 16, 2021

Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. However, modern consumers aren’t looking in print magazines to find travel inspiration.

Travel 257

Travel Magazine Customer Retention Marketing 257

RetailMinded

FEBRUARY 17, 2021

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. However, consumers are becoming increasingly savvy about all the baggage of fast fashion. Consumer consciousness of these issues is growing.

Fashion 113

Fashion Retail Clothing Accessories 113

Optimizely

MAY 23, 2019

More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. It’s often expensive and incredibly time-consuming to build a mobile application. Furniture retailer Wayfair’s mobile app is aimed at consumers all along the buying journey.

Mobile 150

Mobile eCommerce Omnichannel Recommendation 150

Sailthru

SEPTEMBER 27, 2017

While social media channels continue to push advertising options, a recent survey reveals that consumers don’t view Snapchat, Facebook or Instagram as shopping venues. What consumers will respond to this coming holiday season are online wish list tools, whether they’re buying online or in-store.

Social Media 68

Social Media Magazine Recommendation Subscription 68

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . The end of cancel(lation) culture.

Subscription 104

Subscription Payment Services Marketing Multi-channel 104

eCommerce Training Academy

MAY 30, 2020

Social media marketing. Social media ads. Display media. Traditional TV, radio, newspaper, billboards, magazines. It can include product reviews on your website, mentions on social media, video reviews, testimonials, blog posts and more. Organic marketing includes: Content creation (blog).

eCommerce 62

eCommerce Social Media Magazine Channel 62

Fabric

APRIL 11, 2023

At the same time, consumer behavior is changing. When a customer buys an item from the retailer’s online store, the supplier ships the product directly to the consumer on the retailer’s behalf. One who understands their power as consumers and the impact their choices have on the planet.”

Clothing 130

Clothing Fashion eCommerce Shipping Costs 130

Sailthru

MAY 24, 2018

Videos, emails and social media posts (and even their office in New York City) are all designed to have a certain feel, making them instantly identifiable as Food52. They’re connecting on a human level in a way that consumer brands haven’t really done historically,” says Merrill Stubbs, President and Co-Founder of Food52.

Magazine 60

Magazine Social Media Recommendation Customer 60

SellBrite

MAY 3, 2021

You own and run the online store, social media, and overall brand. Consumer interest. Use Facebook Groups to find out consumers’ pain points and to ask other dropshippers for advice and tips on which products to sell. Encourage your customers to leave reviews on your website and social media.

WooCommerce 163

WooCommerce Shipping Costs Merchant Services Payment Services 163

Ecommerce Platforms

APRIL 5, 2018

While traditional influencer marketing manifests itself in TV, magazine, and some online content, ecommerce companies often focus primarily on that third option. It could be an online video, a blog , or social media posts. Plenty of e-commerce companies have paid content creators on major blog sites to build a consumer base.

Marketing 163

Marketing Social Media eCommerce Blog 163

Kissmetrics

FEBRUARY 4, 2021

Entrepreneur magazine credits him with creating one of the 100 most brilliant companies. He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our approach is different than traditional marketing agencies. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275