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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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7 Business Models for Monetizing Digital Content

GetElastic

Subscriptions. The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). For example, the software is free, but the company makes money on services and/or sister products. Microtransactions.

Payments 147
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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

A brand like FabFitFun —a seasonal subscription box that delivers a mix of beauty, self-care, fitness and home products to customers every four months—has a website packed with helpful information and emphasizes the importance of being a part of their membership community. Customers feel validated in their purchase when this happens.

eCommerce 139
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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

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How to Start a Podcast in 14 Days

Kissmetrics

If you already have a strong social media presence, you may have your target audience and audience personas ready to go. And you can use your podcast to reach that audience on a different channel, particularly if they’re moving away from traditional social media. Start a Podcast Day 3: Identify Your Podcast Audience.

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The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail TouchPoints

Technologies such as smartphones, 4G and social media have raised the level of service to the point where speed and convenience have become the minimum standard customers expect. Over the last decade, the relationships between customers and brands changed dramatically. Partner in Life.

Customer 130
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The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

Subscriptions and memberships with recurring payments. Real, digital and subscription products can all be sold through WooCommerce, and it's one of the few plugins that allow you to scale up quickly as your company grows. That said, marketing tools range from Facebook stores to social media sharing buttons. WooCommerce.

eCommerce 245