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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping became a refuge, not because of overwhelming convenience, but because contactless commerce was necessary. One in four consumers are shopping more with small brands.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). But despite the rush, retailers still have multiple opportunities to maximize both in-store sales and online conversions.

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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

As a retailer, getting holiday spend insights is just one-half of the game. The other is being aware of the important dates and deadlines associated with shipping carriers and important eCommerce events. Data like important shipping dates, popular products on particular days, effective short-term marketing techniques, and sales data.

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Understanding eCommerce Business Models: A Guide

Wiser

Key factors to consider include the brand’s target audience, product offerings, pricing strategy, and scalability. It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted.

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How to Win in the Real-Time Holiday Retail Era

Retail TouchPoints

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Last year, COVID-19 lockdowns that restricted shopping at brick-and-mortar stores sent shoppers online.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

Quick answer : The term “retail store” typically applies to a physical, or brick-and-mortar location, such as a supermarket, boutique, or individual offline store. Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur. How Does Retail Work? What is Ecommerce?

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