Remove Consumer Remove Mobile Remove Search Marketing Remove Study
article thumbnail

Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. In this article, dive into the data for insights into measuring attribution and consumer privacy.

article thumbnail

Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.

Apparel 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing Strategy Wins to Inspire Your Brand’s Ecommerce Success

ROI Revolution

The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Economic uncertainty and changes in consumer behavior have introduced obstacles for many business – but all is not lost. Explore the full story in the case study. It’s the second half of 2023.

article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Like these manufacturing-specific case studies on their “Manufacturing” industry page: As another example of this in action, Discount Vials has an industry menu: Each industry option takes you to relevant products frequently purchased by that industry. Content Pruning Case Study #2. Content Audit Strategies. #3:

B2B 78
article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

article thumbnail

Paid Search: Essential Details Your Brand Needs to Know

ROI Revolution

Paid search tends to be stronger than other forms of advertising because the consumer is already explicitly searching for something related to your product. Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Ok, So Why Is It Important?

PPC 68
article thumbnail

15 Best Practices for Boosting Product Page Conversions

SellBrite

For sellers on a budget, outsourcing product photo shoots can be time-consuming and expensive. As more events occur, consumers have become more wary of distributing their personal information online — creating a barrier to ecommerce shopping. Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout from HubSpot.

eCommerce 125