Inflow Insights

APRIL 3, 2020

Like these manufacturing-specific case studies on their “Manufacturing” industry page: As another example of this in action, Discount Vials has an industry menu: Each industry option takes you to relevant products frequently purchased by that industry. Content Pruning Case Study #2. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

JUNE 22, 2021

Your readers should be able to access your content on a desktop computer, then continue where they left off using their smartphone or complete their purchases through your mobile app, with absolutely no hassles at all. What does a small mammal have to do with content creation and your marketing strategy? Mobile testing is also crucial.

Marketing 350

Marketing Social Media Blog SEO 350

Kibo

MARCH 29, 2021

Email and search marketing followed. But it wasn’t until mobile shopping and social media surged that retailers realized a more broad-based strategy was needed. Mobile apps and websites developed separately from flagship ecommerce sites. Meanwhile, pickup inside the store at a service desk or locker has grown 50%.

Merchant Services 118

Merchant Services Order Fulfillment Omnichannel Customer Experience 118

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Rethink Your Device Targeting.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

JULY 18, 2019

Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Any brand that doesn’t have a good mobile site is going to struggle to do well with paid search. Therefore, it’s very important to optimize your site for mobile.

PPC 68

PPC Mobile Internet Retail Marketing 68

ESW

MARCH 11, 2019

The Rapid Growth of Voice Search. A study from NPR and Edison Report shows that already 21 percent of Americans own at least one smart speaker. Derek Gleason , content lead at ConversionXL, points out that like Google’s Featured Snippets, voice search is often a “winner-take-all scenario.” Think about where mobile was in 2010.

eCommerce 113

eCommerce Jewelry SEO Magazine 113

ROI Revolution

OCTOBER 18, 2017

Additionally, YouTube requires close monitoring of ad spend, which is especially true on mobile and tablets, where over 1 billion video views occur every single day. Bid down on mobile and tablet so as to not blow through your budget too quickly. Due to high traffic volume, a budget can disappear in a heartbeat.

eCommerce 60

eCommerce Mobile Jewelry Social Media 60

Inflow Insights

APRIL 16, 2019

Then we can’t create case studies like this one.). 1 – Our 3 Tiered PLA Structure: To Bid More Aggressively on Specific Search Phrases to Maximize ROAS. This not only helps to enhance visibility for those high intent searches, but it also helps to boost CTR from the ads. We find it pays to go into much depth with this.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Inflow Insights

JANUARY 20, 2021

Then we can’t create case studies like this one.). Optimize Your Strategy for Mobile. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop. No surprises there.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

ROI Revolution

AUGUST 5, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

eCommerceFuel

SEPTEMBER 15, 2017

But even now in 2017, the correlation studies we’re seeing show that having it closer to the beginning of the title tag can help with rankings. You know, obviously you’re guessing based on the studies you’ve seen and kind of the anecdotal results of you working with clients maybe you can give a sense of that too.

SEO 104

SEO eCommerce Mobile Blog 104

SellBrite

MARCH 15, 2018

According to a study by Econsultancy/Toluna, 48% of shoppers agreed that trust seals help them decide whether to make a purchase. According to a study by Wichita State University, properly adding whitespace between content can increase comprehension up to 20%. Make mobile a priority. In 2017, mobile commerce made up 34.5%

eCommerce 125

eCommerce Social Media Mobile Gifts 125

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

DECEMBER 2, 2021

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. Marketing to consumers in a post-pandemic world. Mobile ecommerce + COVID-19 stats.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

MAY 3, 2022

Read the case study to learn more. Similar to a third-party cookie, a user’s IDFA is attached to their mobile device and gives advertisers valuable data for tracking the customer journey, providing relevant ads, measuring campaign performance, and more. Cookieless & Consumer Privacy.

Consumer 78

Consumer Social Media Multi-channel Events 78

Kissmetrics

MAY 21, 2018

From the same study, we can see that from about the end of 2013 to the beginning of 2017, social was outperforming search for driving traffic. Many markers are quick to support social or mobile apps over email marketing. To improve click-through rates even further, you also want to optimize your emails for mobile.

SEO 225

SEO Social Media Blog Channel 225

ROI Revolution

MAY 6, 2021

Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . Mobile revenue predictions for 2021 and how you can take action. trillion by 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 25, 2023

We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix. Drive downloads to your mobile app from your website.   Sara Burns, Senior Team Lead, Paid Search The importance of creative definitely extends to the paid search side, as well.

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

APRIL 8, 2021

Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . Mobile revenue predictions for 2021 and how you can take action. 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). We’ll dive into: .

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JANUARY 5, 2022

With consumers spending more time on mobile in light of the pandemic, mobile retail ecommerce revenue surged 26% to $338 billion last year. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. eMarketer).

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

NOVEMBER 4, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2021

According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments up from 17% just three months before in March. For mobile app orders, interest has grown from 16% to 28%. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

OCTOBER 1, 2020

Mobile ad spend rising despite pandemic. ad spending is down due to COVID-19, mobile ad spend will increase by 4.8% According to new data from eMarketer , while mobile is one of the few ad formats expected to churn out growth this year, the growth is much smaller than it was projected to be before coronavirus. 8/7 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2020

10% more time spent on mobile this year ( Merkle ). 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 68% of advertisers expect COVID-19 to impact their ad spending into 2021 ( Influencer Marketing Hub ). Mobile ad spend rising despite pandemic. 10/7 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

10% more time spent on mobile this year ( Merkle ). 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 68% of advertisers expect COVID-19 to impact their ad spending into 2021 ( Influencer Marketing Hub ). Mobile ad spend rising despite pandemic. 10/7 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

FEBRUARY 2, 2021

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

SEPTEMBER 9, 2020

Mobile ad spend rising despite pandemic. ad spending is down due to COVID-19, mobile ad spend will increase by 4.8% According to new data from eMarketer , while mobile is one of the few ad formats expected to churn out growth this year, the growth is much smaller than it was projected to be before coronavirus. 8/7 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

MAY 5, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. Google My Business impressions plummet. 3/12 update.

eCommerce 131

eCommerce Merchant Services Payment Services Shipping Costs 131

ROI Revolution

JULY 2, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. Google My Business impressions plummet. 3/12 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

JUNE 2, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. Google My Business impressions plummet. 3/12 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

AUGUST 4, 2020

The Google Shopping tab will now house paid ads at the top and bottom of the page, with free organic listings in the middle (similar to the main search results tab). A study of over 80,000 listings found that impressions for Google My Business were down by 59% across all verticals. Google My Business impressions plummet. 3/12 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158