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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? Would they recommend it? What if your competitors take advantage of this?

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.

SEO 264
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. This recommendation is being taken seriously. Influx in online shopping. Delivery and supply chain concerns.

eCommerce 204
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two. They’ll become 40% of the consumer base in 2020.

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our approach is different than traditional marketing agencies. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses.

Marketing 275
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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

Providing relevant product or service recommendations. Increasing their likelihood to recommend, buy from, or become repeat customers of your brand. After implementing personalized marketing, 54% of brands see increased engagement, 48% see increased conversions, and 41% see more clicks and opens per email. Just 34.5%