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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56.3% Email marketing is one of the most profitable channels for marketers, enabling brands to reach the more than 4 billion consumers around the globe who use email.

Blog 158
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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. Today 96% of Chinese consumers shop online-offline, or cross-channel.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

Channel 121
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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

365 Retail

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions. Website updates.

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UK Shoppers and Retailers Defy Predictions with Optimistic Spending Plans for Black Friday Cyber Monday 2023

365 Retail

Contrary to some forecasts that suggest a tough road ahead for retailers due to consumer frugality, global shoppers are poised to either maintain or elevate their spending across both online and physical stores this Black Friday Cyber Monday (BFCM) weekend. Social media platforms are also becoming a viable shopping avenue.