Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. What does that mean for retailers?

Customer Data 260

Customer Data Customer White Paper Technology 260

BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions. Website updates.

White Paper 419

White Paper Clothing Outdoor Improvements 419

ROI Revolution

MAY 23, 2022

For all age demographics, short videos are the top video format – but a large number of consumers aren’t highly preferential toward short-form vs. long-form video content. 96% of Gen Z social media users have watched videos under four minutes long in the past month, with 93% watching videos over 20 minutes in the past month.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 174

Marketing White Paper Social Media Mobile 174

ROI Revolution

FEBRUARY 10, 2022

of digital marketing professionals say that emerging social media platforms are a top trend. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% will be key to your brand’s social media success. of our survey respondents named it as a top trend for 2022.

Marketing 78

Marketing Social Media White Paper PPC 78

Kissmetrics

DECEMBER 1, 2021

To be clear, you shouldn’t focus only on blog posts and white papers. Social media can indirectly impact your medical SEO ranking because you can get referral traffic. Don’t be afraid to branch out in other forms of media. With changing consumer behavior, video is maintaining its popularity.

SEO 236

SEO White Paper Improvements Other 236

365 Retail

OCTOBER 30, 2023

Contrary to some forecasts that suggest a tough road ahead for retailers due to consumer frugality, global shoppers are poised to either maintain or elevate their spending across both online and physical stores this Black Friday Cyber Monday (BFCM) weekend. Social media platforms are also becoming a viable shopping avenue.

Social Media 59

Social Media Retail Shopify Technology 59

Liveintent

SEPTEMBER 8, 2021

Consumers these days know that email addresses have real value, so be prepared to make an offer that entices them to share it. While it may be tempting to collect social media sign-ups to reduce user friction, the value of a social sign-up is only a fraction of that of a direct email address. And, guess what?

White Paper 71

White Paper Social Media Shipping Arts 71

Profitero

APRIL 18, 2017

As we discussed in an earlier post , consumer demand for buying alcohol online is clearly on a growth curve. We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Engage Consumers Through Digital Initiatives.

White Paper 60

White Paper Food and Beverages Multi-channel eCommerce 60

ChannelAdvisor

DECEMBER 10, 2019

With so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for getting excess inventory in front of purchase-ready consumers. Step up your paid search strategy . Explore marketplace expansion opportunities. Case in point: eBay.

Shipping Costs 55

Shipping Costs White Paper eCommerce Fulfillment 55

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. Ad copy on Amazon, paid search, social media, or anywhere else you advertise. Social Media. 77% of internet users use social media to search for more information on brands.

Marketing 172

Marketing Social Media White Paper SEO 172

BigCommerce

AUGUST 17, 2018

All you need is a piece of white paper to use as a background. For Tahnee, who worked in an aesthetically-driven industry , taking pictures of inventory was one of the more time-consuming processes. Engage with customers on social media. Having alt tags on all images is absolutely necessary.” Use Smile.io

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

Omnisend

MAY 3, 2023

Add a clear call-to-action : Tell the recipient what you want them to do next, such as downloading a white paper, scheduling a demo, or signing up for a free trial. It’s also possible to add a discount, social media buttons, and lines at this stage. Make it clear what the email is about and what’s in it for them.

Marketing 147

Marketing Download White Paper Recommendation 147

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming.

B2B 146

B2B eCommerce Customer SEO 146

OrderDynamics

JANUARY 24, 2019

With an innate understanding of the retail market landscape and the evolving consumer mindset, Brandon is a key partner for companies, as they evolve, adapt and grow more effectively. LinkedIn: [link]. Twitter: [link].

White Paper 52

White Paper Vend Customer Experience Events 52

FastSpring

AUGUST 15, 2019

Using this, you’re able to retarget them across a bunch of platforms like social media and Google to entice them back to your site. And over a billion of them used the social media platform today. A potential customer visits your site and leaves without buying, but while they’re there you place a tracker on them.

White Paper 68

White Paper Customer Retention B2B Social Media 68

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. Shareable content that you can use to boost your profile on social media. Social proof such as testimonials and customer stories. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue.

B2B 148

B2B eCommerce Payment Services SEO 148

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? and consumers are beginning to expect this from brands. Grow your social media following. Grow Your Social Media Following. Increase reach.

Social Media 361

Social Media Marketing Webinar White Paper 361

Groove

APRIL 21, 2020

It's not uncommon for consumers to opt out of emails, causing email lists to diminish. Engage on social media. If you’re unsure where to start, we recommend exploring eBooks , white papers, videos and infographics. Engage On Social Media. Use gated content. Collect emails in person.

White Paper 343

White Paper Social Media Seminar Customer Loyalty 343

Kissmetrics

AUGUST 5, 2021

Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s recognition and building consumer trust, respect, and loyalty. Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues.

Marketing 363

Marketing Social Media White Paper Blog 363

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. You can use social media trends like Selena Gomez versus. The page usually has a goal like: sales email list sign-ups white paper downloads.

Social Media 348

Social Media eCommerce Download White Paper 348

Kissmetrics

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more.

Marketing 318

Marketing SEO Blog Live Chat 318

365 Retail

AUGUST 17, 2022

consumers who want suggested products and services based on their preferences in return for their loyalty, according to Cheetah Digital’s 2022 Consumer Trends Index , learning more about them is time well spent. That means, messaging that goes beyond a first name or lumping consumers into generic buyer personas. Real-time wins.

White Paper 59

White Paper Retail Payment Services Payments 59

ROI Revolution

JULY 31, 2023

What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them? Let’s look at a high-level overview of the holiday season for consumers and marketers alike to ensure your business is feeling jolly by the end of the holiday shopping season. Avoid These Marketing Pitfalls.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

DECEMBER 1, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 24.

Consumer 78

Consumer eCommerce Mobile Payments 78

Ecommerce Platforms

NOVEMBER 26, 2018

There’s no way you can master every social media platform and every kind of content. Do you want to increase your email list, boost sales, grow your social media following, etc.? B2C- business to consumer. Offer a White Paper. White papers position you as an authority in the industry.

White Paper 139

White Paper eCommerce Marketing Social Media 139

ROI Revolution

NOVEMBER 3, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. November 3. billion in 2026.

Consumer 78

Consumer eCommerce Payment Services Mobile 78

ROI Revolution

OCTOBER 6, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. million last year.

Consumer 78

Consumer eCommerce White Paper Marketing 78

ROI Revolution

SEPTEMBER 8, 2021

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. September 8. Salesforce ).

Consumer 78

Consumer eCommerce White Paper Mobile 78

Kissmetrics

MARCH 16, 2021

Although this method gets unrivaled results, it can also be one of the most time-consuming strategies. In-Email Social Sharing Options. Case and point, Social Media Examiner attributes 70% of its 190,000 subscriptions to the site’s pop-up form. Featured Opt-In Incentives. That’s an amazing number.

Marketing 277

Marketing Subscription Webinar Blog 277

ChannelAdvisor

JANUARY 9, 2023

Through content, you can engage consumers , build loyalty and trust, and drive sales. Content marketing is a tactical method to bring in and keep targeted audiences with valuable, relevant and consistent content to drive profitable consumer action. Content is an invaluable tool for increasing sales. Rank Higher in Search Engines.

Marketing 52

Marketing White Paper Social Media eCommerce 52

ChannelAdvisor

JANUARY 9, 2023

Through content, you can engage consumers , build loyalty and trust, and drive sales. Content marketing is a tactical method to bring in and keep targeted audiences with valuable, relevant and consistent content to drive profitable consumer action. Content is an invaluable tool for increasing sales. Rank Higher in Search Engines.

Marketing 52

Marketing White Paper Social Media eCommerce 52

Kissmetrics

MAY 2, 2018

Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.”

White Paper 236

White Paper Webinar Social Media Blog 236

ROI Revolution

OCTOBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. In this white paper , you’ll uncover insights like: The who, what, and when behind the impact of third-party cookie deprecation.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

ROI Revolution

SEPTEMBER 6, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. In this white paper , you’ll uncover insights like: The who, what, and when behind the impact of third-party cookie deprecation.

White Paper 78

White Paper Social Media Webinar Consumer 78

eCommerceFuel

NOVEMBER 16, 2020

It definitely isn’t posting every hour on your social media platforms. For instance, you can use social media marketing to capture the attention of your audience. 78% of consumers perceive a relationship between themselves and a company using custom content.”. What makes good marketing techniques? Because it is.

eCommerce Marketing 51

eCommerce Marketing Marketing eCommerce Social Media 51