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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Create a customer service plan. So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. Customer Acquisition Cost : Divide the total marketing and sales cost with the total number of conversions you got in a given time period.

eCommerce 109
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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

These tools make it easier to collect essential lead information, so you can gradually nurture visitors and turn them into repeat customers. Unbounce is a state-of-the-art landing page builder, ideal for publishing lead-generation and lead-nurturing content straight to your WordPress or custom domain. Unbounce Review: Pros and Cons.

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Top Online Marketing Resources to Read

VTNS Solutions

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. In a traditional setting, a customer hears about your business through traditional means such as radio, tv or simply discovering your business next door. Here you will find reference to.

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The Power of PPC + SEO

ROI Revolution

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. If you want to take your SEO and PPC efforts to the next level, register here ! The video game industry is seeing huge boosts right now. Google Traffic.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Metrics.

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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

Google (and your customers) want sites to load as fast as possible, but the aforementioned characteristics of online stores can make this hard to achieve. Optimize your on-page images and videos. Your customers want great visual content to learn about your products, but massive images and videos will slow down your page load speed.

SEO 172