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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Beginning July of 2023, UA properties will no longer process new data. More specifically, if you want access to year-over-year data on GA4, you’ll need to migrate your accounts by July 1, 2023. This permits you to track and visualize specific data most important to your ecommerce site. The good news?

eCommerce 247
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9 eCommerce Marketing Tools You Can't Live Without

Groove

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. Data Science.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). Conversion rate. Average order value.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Look at several years of holiday data. Instead, you need to take a calculated, data-driven approach to reap the benefits and stay ahead of the competition during the busiest time of the year. Look at several years of holiday data, not just 2020. You can get this data from your web analytics platform.)

eCommerce 109
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. For the most conclusive results, you’ll need to compare several data points.

Channel 113
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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Design assistant: The design assistant recommends templates specific to your audience and industry, so you can create the ideal pages as quickly as possible. Copy Insights: The Smart Copy solution ensures you can get recommendations for the most high-converting copy based on your tone-of-voice, audience, and message.

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Top Online Marketing Resources to Read

VTNS Solutions

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Data Analytic Insights and Recommended Mentions. Without data, you will be shooting in the dark. Conversion Optimization Insights and Resources. Things changes.