Conversion Optimization eCommerce Marketing Improvements Recommendation 
Groove
FEBRUARY 21, 2019
To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC Negative Match Recommendations.
Inflow Insights
NOVEMBER 20, 2018
In this article, we’re going to walk through the consequences of the BBB’s decision to roll out customer reviews on its website, including data from our own tests and what we recommend doing about it. Because of this, in the past, we found that including a badge on your site can increase brand trust — and conversions. Get started now.
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Inflow Insights
JANUARY 15, 2020
In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once.
Inflow Insights
APRIL 2, 2018
The right trust seal can also increase conversions. In this article, we’ll show you three tests we’ve conducted with Norton and McAfee seals that led to an increase in revenue, and we’ll conclude with recommendations for when and how to use different trust seals on your site.
Inflow Insights
SEPTEMBER 5, 2019
In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. eBags product recommendations on mobile: Desktop. Using this icon makes sense and does improve conversion a tiny bit because it speeds people through their buying process.
Inflow Insights
SEPTEMBER 16, 2019
We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The problem is, they often don’t know what their ROI from live chat is (or how to improve it). Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.”
Inflow Insights
MAY 3, 2019
The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal. To make sure you have your bases covered, we recommend having a very low bid, catch-all ad group as well (in case you forget to pull out a specific category). Creating Your Google Shopping Campaign.
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