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May 2020 COVID-19 Industry Updates: Retail, Automotive, Gaming, & More

ROI Revolution

These COVID-19 industry updates cover retail, various forms of gaming, automotive & travel, and more. In addition to depending on their ecommerce sales to supplement their brick-and-mortar losses, many luxury brands are cutting capital expenses and dividends. Game sales up, production down. Game sales up, production down.

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How to Increase eCommerce Conversions During the 2018 Holiday Season

Kissmetrics

Brands have used tried and true tactics like free shipping, free returns, lightning deals and flash sales to get more customers to convert. If you want to increase eCommerce conversions during the holidays then pay close attention to these emerging trends as well as the following tips. Mobile checkout optimization.

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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Take a look at our top Black Friday Cyber Monday strategies so you can boost conversions to reach your goals this season. Building Your BFCM Strategy Not having a strategy in place for Black Friday and Cyber Monday can cost retailers thousands of dollars in missed revenue. Up to 74% of shoppers converted by leveraging free shipping.

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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Take a look at our top Black Friday Cyber Monday strategies so you can boost conversions and reach your goals this season. Not having a strategy in place for Black Friday and Cyber Monday can cost retailers thousands of dollars in missed revenue. Ad campaigns cost more the closer you are to Black Friday. What worked well?

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How to Start a Dropshipping Business in 2020

Ecommerce Platforms

Whenever you make a sale, the supplier ships the products directly to the customer’s address. This cuts down your operational costs by far. The dropshipping selling strategy allows the online business owner to decamp from upfront costs similar to those incurred by retailers who run storefronts.

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. This comes at a time when consumers already expect fast shipping more than ever before, especially from ecommerce giants like Amazon, Walmart, and Target. The video game industry is seeing huge boosts right now.

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The 34 Marketing Principles I Live By

Kissmetrics

It still works, but it is expensive. As time goes on, you’ll want to keep leveraging it, but you’ll naturally have to scale back as more competitors jump due to price increases. Don’t optimize for short turn gains, optimize for the long run. Marketing tends to be more cost-effective during recessionary periods.

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