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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Improved Customer Experience Customer experience is a critical factor in eCommerce success. Customers are more likely to make repeat purchases and become loyal advocates when they have positive experiences. Cross-channel tracking allows businesses to personalize their marketing efforts at scale.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. In the context of retail and CPG marketing, AI leverages data, algorithms, and machine learning to gain insights, make predictions, and automate processes.

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How to Start an Ecommerce Customer Loyalty Program

eCommerceFuel

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

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Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context

Retail TouchPoints

Data — more specifically, the 360-degree customer view — is the foundation for developing the ideal customer experience and convenience engagement. Information allows organizations to personalize the shopping journey, which creates positive experiences and builds loyalty. Enter the power of collaboration.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.