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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping . Be Transparent About Inventory Challenges .

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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

There are four main tactical challenges that retailers seem to be facing in getting personalization off the ground: Data management, data analytics, alignment of retail organizations across functions and tools and technology enablement. Customersdata trails can help retailers access preferences, past orders and history.

Consumer 241
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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Not to mention that Shopify has many other technology partners that can help brands of all sizes connect their channels and therefore, all of their customer data — improving the entire lifecycle for the customer. This is especially helpful to mitigate excess inventory and stockpiles of items customers aren’t purchasing.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success. Details matter, from the initial landing page to order fulfillment through to delivery and aftercare. Artificial intelligence (AI) is reshaping the way brands connect with their customers.

eCommerce 216
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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you tried any of them? Or maybe you have your own post-purchase tactics?

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

With the importance of customer retention clear, it’s time to focus on one particular component that is crucial to increasing your customer loyalty in the long run — ‘the post-purchase customer journey’. It’s important to make sure that this process is seamless and efficient to avoid customer frustration.