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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. How does this work?

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

Retailers are leveraging data analytics and customer insights to offer personalized and customized loyalty programs that cater to individual preferences and behaviors. By offering personalized experiences, retailers can deepen customer engagement and loyalty, leading to increased repeat business and brand advocacy.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates. Are you one of such businesses?

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. The agents can instead focus on dealing with more complicated customer issues or driving customer retention offers.

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Choosing the Right eCommerce KPIs: A Guide for Sellers

Algopix

Revenue by Traffic Source: Knowing where your customers come from (e.g., organic search, paid ads, social media) allows you to allocate marketing resources more effectively. They tell you how effective your sales funnel is at turning visitors into paying customers. A high retention rate is a sign of a loyal customer base.

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How Clean is Your Data?

Sailthru

Develop Consistent Data Reviews Dirty data naturally accumulates over time. Factor in budgeting and staffing resources to make cleaning routines part of your yearly processes. Third-party data is based on observations. This type of data can muddy customer profiles because it is often inferred and consequently, inaccurate.

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Ecommerce Payment Gateways: Which One is Right for Your Business?

MagentoBrain

PCI compliance ensures that your customers' data is being handled securely and that you are following industry best practices for security. A seamless and secure checkout experience can reduce cart abandonment rates and improve customer retention. Another factor to consider is fraud protection.