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How to Use Vanity URLs for Paid Ads

Kissmetrics

Custom URLs allow you to easily track where traffic originates and keep customer data, such as a coupon code or cookies. Vanity URLs look nicer, increase click-through rates, and improve tracking. How to Create a Vanity URL for PPC Ads on Search Engines. Did they help improve your PPC ROI? Conclusion.

SEO 256
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How to Market Without Cookies

Kissmetrics

Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. This will help customers connect with your brand better. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. 4 Tips to Prepare for Cookieless Marketing.

Marketing 264
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How You Can Leverage Gamification for Marketing

Kissmetrics

Increase and Improve Engagement. Gamification not only “increases” engagement , but also “improves” engagement. However, you’re creating customers or clients when you improve overall engagement. Gather More Customer Data. Data is king right? Let’s take a look at some of the main benefits.

Marketing 260
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How to sell online in 2023: The definitive guide

Omnisend

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. Source Also, ensuring a great user experience is key.

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How to sell online in 2023: The definitive guide

Omnisend

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. Source Also, ensuring a great user experience is key.

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How to Choose The Right Analytics Agency

Kissmetrics

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. For instance, do you need to use data to predict and manage your inventory?

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. However, once a customer has seen your social media ad, they’ll commonly search for your brand in Google — where your organic and paid results will populate.