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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Statsbot uses machine-learning technology to deliver insights and predictive analytics to diverse teams. Here are the top five metrics tracking Slack apps available today.

Marketing 287
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Maximizing Repeat Buyers on Amazon: Strategies for eCommerce Success

Algopix

Wish returning customers on birthdays/anniversaries and send exclusive offers. Robust Post-Purchase Support Share tracking information proactively until order delivery. Resolve issues promptly via call/email support channels. The lifetime value of a retained customer far outweighs the costs of customer acquisition.

eCommerce 110
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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. BOPUS requires a physical store or pickup location where customers pick up their items. Train Staff.

eCommerce 282
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Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age

Ecommerce Platforms

The possible applications of technology for a better and more personalized shopper experience in Next-Gen stores are endless. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience?