Remove Customer Data Remove Marketing Remove Omnichannel Remove POS
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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. Most people know Shopify is one of the most popular ecommerce website building tools on the market. The question is, what’s the difference between the Shopify POS Lite app, and it’s Pro alternative?

POS 180
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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? trillion in value.

POS 260
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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. People know us for snowboarding.

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

First, we will open small locations in a couple of markets where we have no prior physical presence and our omnichannel sales penetration is low, to measure our ability to capture untapped share ,” said Barry. We will also include personalized dynamic messaging in our communications to members about their upcoming program renewals.

POS 276
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The Rise of Real-Time CDP

Retail TouchPoints

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

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Increasing personalization using the power of analytics

iVend

As discretionary spend decreases in inverse proportion to cost of living increases, and consumers think more carefully about where they spend, retailers have to get really smart about strategies to win and retain their share of the market. iVend helps retailers iVend helps retailers to capture and analyse customer data.

POS 105
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Connect Your In-Store Experience to Your Online Marketing Strategy

Optimizely

In fact, customers don’t see “channels” in the same way as marketers do. To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Bringing the in-store experience online.

Marketing 299