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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 227
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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. On the checkout landing page, customers can choose the date, time, and pickup location.

eCommerce 282
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

Emerging Trends in Retail Customer Loyalty Programs If you’re ready to implement a loyalty program for your retail business, it’s essential to understand the current market and future forecasts. Personalization and Customization Customers today expect personalized experiences, and loyalty programs are no exception.

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Best 20 eCommerce Customer Relationship Management (CRM) Systems of 2023

Algopix

Key Features to Look for in eCommerce CRM Systems Customer Data Management A robust eCommerce CRM system should provide comprehensive customer data management capabilities. This includes storing customer profiles, contact information, purchase history, and communication logs. Best 20 eCommerce CRM Systems 1.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

   Consider these scalability factors when choosing an ecommerce platform: Omnichannel compatibility —As ecommerce stores scale, new sales channels emerge. Shopify Plus and POS are great options for omnichannel commerce.    Mobile optimization — 76% of shoppers in the U.S.

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What is BOPIS? The Complete Guide to Buy Online Pick Up In Store

Omnisend

BOPIS works particularly well within an omnichannel strategy , so after choosing the right ecommerce platform to host your store, you can look into a marketing platform that offers advanced omnichannel capabilities. Omnichannel marketing puts customer data front and center to provide an immersive, seamless customer experience.