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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

A second bucket is [focused on creating] customer-centric, data-driven organizations: building out customer data platforms (CDPs) for personalization and improved demand forecasting; how to take in more signals and get to better forecasts and have less stockouts.

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Exclusive Q&A: M.M. LaFleur Designs Boutiques to Promote ‘Individual Customer Discovery’

Retail TouchPoints

However, we know our customers may not be spending the majority of their week in a physical office space anymore , so we’re now focused on opening high-visibility, ground-level spaces in neighborhoods where our customer is both living and working.

Customer 258
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ChatGPT in Retail – How Retailers Can Use ChatGPT to Enhance Customer Experience and Drive Sales

RETAIL MANAGEMENT SOFTWARE

One of the latest developments in this sector is the use of ChatGPT and other innovative technologies such as AI (artificial intelligence), AR (augmented reality), and VR (virtual reality) to create seamless omnichannel shopping experiences. This can help retailers increase sales and build customer loyalty.

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

An omnichannel appointment system is especially valuable as more brands and retailers expand their assortment of in-store and digital services. Should they decide to move forward, they also should think about the role that appointments play in the omnichannel journey.

Retail 283
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .