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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

The introduction of big data in retail allows retailers to curate more relevant, valuable and enjoyable experiences for their shoppers since customer data allows retail owners to understand what influences purchase decisions. Streamline your cash flow and other retail operations. Purchases based on sales and discounts.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

Support for all kinds of credit card and debit card payments, as well as other payment methods like gift cards. Manage inventory across multiple sales channels and locations. Manage inventory across multiple sales channels and locations. Customer loyalty programs with distinct customer profiles.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

Ensure security cameras point directly toward all entrances and exits, as this can help you see where any theft is occurring or when unauthorized employees are entering prohibited areas or rooms. Similarly, physical security measures can help protect areas where computers and customer data are stored.

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Shiseido Americas selects Amperity to transform first-party data strategy

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

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Retailers Need to Close Active Directory Security Gaps

Retail TouchPoints

The growth of online shopping, self-checkout systems, point-of-sale transactions and other digital processes has created numerous opportunities for attackers. Misconfigurations involving legacy systems and privileged access for service accounts are other often-overlooked vulnerabilities.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? Own your customer data.

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