article thumbnail

How to Avoid Out of Stock Products in Google Shopping & Search

Inflow Insights

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

PPC 127
article thumbnail

10 Strategies for Your eCommerce Social Media Holiday Ads

Inflow Insights

Here’s what we recommend: 1. It’s a no-brainer, but it’s the foundation to successful holiday ads for social media: Use seasonal copy, images, and videos to connect with your customers and motivate them to purchase. Get your first-party data in order. We’ve worked with dozens of eCommerce businesses over the last decade.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. This not only helps you get your brand across as many channels as possible, but also provides insightful data that you can use to scale your strategy up or down as needed in the future.

article thumbnail

10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

Most online marketing — like PPC and paid social — is intrusive. With email marketing, you’ve been invited into current and future customers’ inboxes with express permission. What are the Benefits of Holiday Email Marketing? These shoppers already want your brand to be a part of their lives.

Marketing 144
article thumbnail

Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

Semrush’s PPC Toolkit. SpyFu’s PPC Research. As mentioned above, to the frustration of every paid search marketer, Google has been cracking down on the competitive data and metrics it provides advertisers. So, while this data can be helpful, don’t take the report 100% at its word. Google Merchant Center’s Best Sellers.

PPC 125
article thumbnail

38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. Email service provider (ESP) – Software used by companies to manage their email marketing efforts.

eCommerce 199
article thumbnail

AdScale Review: Everything You Need to Know

Ecommerce Platforms

Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). .

eCommerce 211