Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Omnisend

JANUARY 10, 2024

Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach. This involves carefully engaging with them at every stage—from first finding out about your brand to becoming a loyal customer. Use Omnisend’s powerful email and SMS marketing to drive your campaign for free.

Marketing 88

Marketing Customer Retention Social Media Customer Loyalty 88

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Kissmetrics

MARCH 22, 2018

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

lateshipment

FEBRUARY 14, 2020

Low prices, fast shipping, and free returns are three must-haves for an online business to make the cut in today’s market. With Amazon rewriting the eCommerce playbook and retailers having followed suit to stay competitive, the focus has now shifted to the quality of delivery experiences. What is Delivery Experience Management?

Customer Experience 260

Customer Experience Management Shipping Costs Customer 260

lateshipment

MAY 28, 2020

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). That being said, Should You Focus on Retaining Customers or Acquiring New Ones?

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Smile.io

JUNE 1, 2022

After all, customers who have bought from you before are likely to feel a sense of loyalty –especially if they had a great experience the first time around. All the same, a lot of marketers get fixated on bringing in new customers and audiences, which means that a hugely valuable asset, your existing customers, gets left out.

Customer Experience 89

Customer Experience Improvements Customer Customer Retention 89

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Retail 260

Retail Article Omnichannel Customer Experience 260

Smile.io

MARCH 12, 2020

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best brand advocates. If customer retention wasn’t already on your mind, it needs to be!

Customer Retention 46

Customer Retention Customer Beauty and Health Subscription 46

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

Social Media 264

Social Media Customer Retention Technology B2C 264

Retail TouchPoints

JULY 10, 2023

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

Smile.io

MARCH 12, 2020

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best brand advocates. If customer retention wasn’t already on your mind, it needs to be!

Customer Retention 46

Customer Retention Customer Beauty and Health Subscription 46

Retail TouchPoints

FEBRUARY 7, 2024

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. Focus on customer retention. more involvement than static content.

Retail 287

Retail Games Clothing Customer Retention 287

lateshipment

APRIL 8, 2022

Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. Brand identity will undeniably help businesses achieve the goal of automatic recognition, but it needs to be applied consistently to all their marketing efforts. A striking package design is a brilliant marketing strategy.

eCommerce 130

eCommerce Merchant Services Social Media Customer Retention 130

lateshipment

NOVEMBER 8, 2023

Brand storytelling is how you emotionally connect to a customer by being your authentic self and what purpose you serve for the customer. The main goal of brand storytelling is an excellent relationship marketing tool. This is one question which always arises from a customer. Why should I buy from you?

eCommerce 130

eCommerce Social Media Gifts Definition 130

lateshipment

MARCH 15, 2021

Since the onus is now on you provide a great post-purchase experience, you end up spending up to 20% more on shipping costs than you should. As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying with you!

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

lateshipment

OCTOBER 30, 2023

The impact they bring is catastrophic — wrecking customer experience, straining customer support teams, and ultimately threatening profit margins. The answer is: on everyone — from marketing to sales, to operations and customer service.

eCommerce 130

eCommerce Shipping Costs Shipping Customer Experience 130

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Wiser

NOVEMBER 1, 2023

Better ROI: Remarketing typically results in a higher ROI as the advertising spend is focused on customers who have already shown an interest in your products. Personalized Marketing: It enables personalized marketing , as you can create tailor-made ads based on the visitor’s browsing behavior.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

Retail TouchPoints

MAY 28, 2021

Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. 3 Data-Backed Reasons why Customer Service is Essential. Many brands miss their business goals, not because they have a poor product or their marketing strategy is weak.

Payment Services 179

Payment Services Games Live Chat Customer 179

Retail TouchPoints

MAY 8, 2024

Platforms such as social media and search engines are continually refining their advertising algorithms and targeting options, making paid traffic a more appealing option for businesses seeking precise audience segmentation. Digital marketers must optimize the journey — which is increasingly mobile — not just the screen.

Merchant Services 272

Merchant Services eCommerce Channel Mobile 272

Smile.io

APRIL 7, 2020

On social media, for example, Facebook gets as many as 8 billion video views per day. Did you know that you can capitalize on video to enhance your customer experience? Before we look at various ways to engage and enhance customer experience using video, let’s explore why video is crucial for your brand today.

Customer Experience 69

Customer Experience Customer eCommerce Customer Loyalty 69

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans.

Omnichannel 146

Omnichannel Marketing Shipping Merchant Services 146

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 272

Payments Payment Services Customer Experience Social Media 272

Kissmetrics

MARCH 29, 2018

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

lateshipment

JULY 17, 2020

Running re-targeting ads on social media could do the trick, but if you want to kick things up a notch, here are some techniques and tips to keep in mind. . Why focus on customer retention , and not just increasing the number of new visitors? Create a Flawless User Experience. That’s where re-targeting comes in.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

AcquireConvert

APRIL 11, 2021

This seismic shift in consumer shopping habits means that eCommerce stores must ensure more than ever that they are providing a good customer experience. A report from PwC discovered that 73% of customers alluded to customer experience being an important factor in their purchasing decisions.

Customer Experience 41

Customer Experience Live Chat eCommerce Customer 41

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 74

Marketing Customer Loyalty Customer Retention Social Media 74

Groove

OCTOBER 7, 2022

This business model is highly successful because once brands make an initial investment to create the digital product, each customer translates to recurring revenue with only a minimal service cost. If you are able to advertise and market your subscription offering effectively, you will have new subscribers joining every week.

Subscription 195

Subscription Shopify Merchant Services Shipping Costs 195

RetailMinded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

Social Media 52

Social Media Customer Retention Subscription Retail 52

lateshipment

JUNE 24, 2021

Post-purchase Interactions and Customer Delight. A retained customer is more likely (> 60%) to make a purchase with you than a new customer (< 20%) Just a 5% increase in customer retention rates (CRR) leads to an increase of 25% in profits of at least. Social Media Interactions.

Customer 130

Customer Shipping Costs Social Media Shipping 130

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

365 Retail

JANUARY 29, 2024

Data-Driven Decision Making The success of sportsbooks is heavily reliant on data analytics to understand customer preferences and behavior. Retailers can implement similar strategies by collecting and analyzing customer data to tailor their product offerings, marketing campaigns, and overall business strategy.

Payment Services 52

Payment Services Social Media Retail Customer Retention 52

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130