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The Ultimate Guide to Customer Retention

Smile.io

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. It sounds simple enough.

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How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Retail TouchPoints

For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. Tackling issues that affect the overall customer experience is crucial. However, challenges are inevitable, despite the resilient consumer spending we’ve seen earlier in the year.

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

Consumers do not simply want to view ads, as traditional static shopping experiences are no longer the most captivating way to advertise to someone; rather, they want to engage with ads and develop a relationship with brands as they discover and purchase new products. Focus on customer retention.

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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

Profitability: By subtracting Customer Acquisition Costs (CAC) from CLV, a business can determine the profitability of acquiring and retaining customers (a metric known as adjusted CLV or CLV to CAC ratio). However, most businesses (like you, probably) neglect the customer experience after checkout.

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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). That being said, Should You Focus on Retaining Customers or Acquiring New Ones? You acquired 10 new customers during the year.

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5 Must-Know Tips For Shopify Subscription Programs

Groove

Increase Customer Retention. By creating an incentive-based system that provides value to your customers, they are likely to stick around for longer periods of time. This feedback should then be processed into the products you are providing them with their next purchase to create a better customer experience.