How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution
Retail TouchPoints
JULY 29, 2021
First of all, we had this vision that everyone would want to do a video chat, but what we learned was nobody wanted to video, but everyone was very comfortable chatting. That was a huge insight: clients don’t actually want to interface via video, so why do our beauty advisors need to be in-store?
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