article thumbnail

How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce?

article thumbnail

How to Improve Customer Experience in Retail Stores

Wiser

According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. In fact, customer experience is one of the biggest factors that retailers have to consider. How can retailers make sure they are meeting these customer needs?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Think Omnichannel to Help Your Business—and Your Shoppers—Succeed

Wiser

This means that any businesses that aren’t already creating an omnichannel experience are lagging behind. What Is an Omnichannel Retail Strategy? An omnichannel strategy focuses on creating a seamless experience for shoppers. Why Should You Adopt an Omnichannel Retail Strategy?

article thumbnail

Three Last Minute Tips To Make Retail Customer Service Merry And Bright

Forrester eCommerce

During the holiday retail crunch and last-minute scramble, read Forrester's tips to ensure a merry customer service retail season.

Customer 228
article thumbnail

10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, you can build the most accurate personalization engine, but if your customer feels that their privacy is invaded or they don’t trust it because the interface is confusing, it defeats the purpose. Personalization doesn’t work if, for example, you know the customer deeply on the app but they’re a stranger if they call for support.

article thumbnail

4 Tips to Provide Great Customer Service in E-commerce

lateshipment

Negative comments from dissatisfied customers could drive potential customers to your competition. Therefore, an exceptional customer experience should be a top priority for e-commerce businesses. One of the biggest customer experience challenges e-commerce brands face is a lack of personal interaction with the customer.

eCommerce 130
article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 2: Simplify the cart and checkout process.