Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience
Retail TouchPoints
MARCH 6, 2024
Returns are a major cost of doing retail business of any kind, but especially online. Circumstances aren’t always ideal, though, and the tools brands need aren’t always within immediate reach. This approach — where customers are refunded without being required to return an unwanted item — has its place, but it’s not a blanket solution.
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