Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform
GetElastic
AUGUST 17, 2020
However, there is a well-documented process that I share in my book Billion Dollar B2B Ecommerce that breaks platform selection down into manageable steps. In this post, I share the first step: Document Objectives. Objectives can include: Increased share of wallet from existing customers Incremental revenue from new customers.
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