article thumbnail

Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform

GetElastic

However, there is a well-documented process that I share in my book Billion Dollar B2B Ecommerce that breaks platform selection down into manageable steps. In this post, I share the first step: Document Objectives. Objectives can include: Increased share of wallet from existing customers Incremental revenue from new customers.

Document 113
article thumbnail

How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

The very first step in a customer journey map is the core demographic information about your customers, such as: Gender Age range Job title Job responsibilities Salary Region Company size. I also recommend “humanizing” the persona by giving them a name and image. You’ll likely find most of this data in your CRM.

Customer 349
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Scale An Ecommerce Business (2024 Guide)

Smile.io

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Adding points, VIP, or referral programs with Smile.io has to offer.

article thumbnail

A Quick Return Rabbit Review (June 2022)

Ecommerce Platforms

They display your full product catalog and enable you to offer monetary incentives when customers begin the return process. Return Rabbit’s AI automatically displays exchange recommendations tailored to the customers’ purchase behaviors, which are more likely to catch their attention. Brand Your Returns and Exchanges.

article thumbnail

Gartner Predicts COVID Will Accelerate These Top 5 Digital Commerce Trends

GetElastic

These marketplaces offer a number of benefits including better engagement for both the buyer and the seller, increased customer loyalty, a more efficient purchasing process, and different and increased revenue channels. See more of what Gartner recommends here. The document is available upon request from Elastic Path.

article thumbnail

How to Choose The Right Social Media Agency

Kissmetrics

This boosts customer loyalty and makes people feel more of an affinity with your brand. A social media agency will be able to achieve more on your behalf if you share relevant documentation, guides, plans and reports with them. You might, for instance, use audience insights to advertise relevant products to the right people.

article thumbnail

Top Loyalty Program Features (+How To Choose The Best Software)

Smile.io

In a highly saturated market, customers have endless choices of brands to support. The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.    Customer loyalty programs have played a considerable role in fostering repeat purchases.