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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology. Act on the psychology.

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Tom e-Commerce Marketing Fails and Mistakes – Good Intentions that Backfired

Onilab User Guides

Below are the biggest e-commerce brand fails that costed companies a significant amount of lost revenue reduction of customer loyalty. And behind each fail lies a marketing or design principle that was violated. Any e-commerce store has a domain name. Censored* domain name.

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Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Optimizely

For online stores that aren’t thinking about their repeat purchase rate, obtaining a customer’s email seems like a solid ecommerce marketing strategy. Building your email list is often a brand’s number one priority, and so, marketers may think it’s worth giving up a discount. . Try a loyalty program.

eCommerce 333
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Top 5 China Ecommerce trends to watch in 2023

365 Retail

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. of all retail sales online.

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15 Examples of Great Marketing for Father’s Day Sales

Kissmetrics

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Shopping for loved ones can be challenging enough, but trying to find fashionable clothes and shoes for them?

eCommerce 219
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The Top 25 Ecommerce Podcasts of 2018

Optimizely

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. Scroll to find your favorite ecommerce brands (Steve Madden, Lululemon, and Bob’s Red Mill have all been profiled), then listen to discover how they all got their start.

eCommerce 223
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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?