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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

When customers place ecommerce orders, the last thing they want is an unhappy surprise. Shipping delays and stockouts lead to frustration and disappointment, especially when logistical problems impact time-sensitive purchases, such as special occasion gifts, event tickets or prescription medications.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement. Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits.

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Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars

Retail TouchPoints

Retailers need to readjust their strategies business-wide as they prepare to meet empowered customers who have more choices than ever in a tough economy that’s giving them more reasons than ever to seek out the best price — wherever it may be. The result? Marketplaces Forcing Retailers to Get Unique.

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[eCommerce Trends 2021] 6 Insights to Increase Sales and Customer Loyalty

lateshipment

Every week there’s a new meme trending online – From Bernie Sanders to a ship stuck in the Suez Canal. Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! .

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

Returns are a cost of doing business for any retailer. During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. Whatever solutions are employed will add cost to a returns process that already cuts into profit margins.