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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. Part of this personalization includes how and when they are contacted by their favorite retailers.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Its simplicity works for the retailer and customer alike.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Although marketers have known this has been coming for quite a while now, what’s changed is that it’s officially started.

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Ecommerce Development for Small Businesses: How to Get Started

MagentoBrain

Ecommerce development has become a popular way for small businesses to reach customers and increase sales potential. With the rise of technology and online shopping, ecommerce development provides small businesses with the ability to expand their reach, reduce costs, and offer greater flexibility to customers.

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

The retail industry has experienced a great deal of change over the last 2½ years with the accelerated growth of online sales, the introduction of new safety protocols, the expansion of experiential retail concepts and the integration of new technologies. The retail storefront is no longer about just leaving with goods in hand.

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Retail Trends 2023: A Guide For Small Business Owners

Korona

Despite persistent inflation and supply chain issues, there are significant bright spots in the retail industry. Total nationwide retail continues to rise each year, with 2022 reaching upwards of almost $5 trillion. Brick and mortar retail has shown impressive resilience over the past year.

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How Can Liquor Stores Build Customer Loyalty?

Korona

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. Building more organic word-of-mouth marketing and referral business is a great way to grow your sales. Building customer loyalty requires a strong relationship based on trust.