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The Top 25 Ecommerce Podcasts of 2018

Optimizely

Now in its sixth year of production, “Smart Passive Income” has been downloaded more than 33 million times—and with good reason. This interview-based show spends each episode picking the brain of a marketing expert on a variety of topics, including SEO, pricing strategies, and customer retention. Smart Passive Income.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

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The Case for Extreme Personalization

GetElastic

In the movie industry for example, some outlets allow customers to download or stream movies and at the same time, offer merchandise related to the move. So when sixteen-year-old Cody wants to watch the next Spiderman film, he can purchase the download and at the same time buy the t-shirt and the full set of Spidey films.

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The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy

Kissmetrics

Just look at the this clip from The Big Short , which chronicles the leadup to the subprime mortgage crisis : But these “quants” have also found a surprising new home among marketing teams too – and what they have to offer can be a true game-changer. Here’s what you need to know.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Finally, download an app like Coach.me Here is what they read to help them stay on top of their game. These guys have been in the game a long time, have a ton of great content, and, very important for me, great visuals, which helps to illustrate the results of their recommendations. More money.

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4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions

FastSpring

To get the most out of retargeting customers, companies need to: Build a strategy. Think about the gaps you need to fill in your customer’s journey and what you can do to lead them down your sales funnel. Make retargeting part of their marketing game. Or do you want to nurture current customers, too? Customer retention.

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Your Business Needs More Negative Reviews. Here’s Why

Kissmetrics

Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first thing you do? You should start by coming up with a game plan. Create a game plan before you respond to negativity. But customers expect businesses to respond to their reviews quickly. Don’t panic.

Games 230