Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Integrations.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

FastSpring

OCTOBER 13, 2020

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. Share Key Updates with a Company Newsletter.

Customer Retention 148

Customer Retention Customer Payment Services Subscription 148

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. But growing a business and engaging with new customers is always easier said than done. Don’t worry, every marketer has been there. So, what can you do to improve your design?

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

BigCommerce

JUNE 24, 2020

Do you know what the last customer who bought something from your ecommerce store thought about the product they received?

eCommerce 513

eCommerce Improvements Customer Customer Retention 513

Retail TouchPoints

JANUARY 3, 2024

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.

Retail 256

Retail Shipping Costs Improvements Customer Experience 256

ChannelSale

DECEMBER 4, 2023

A high conversion rate demonstrates a well-optimized website but also the effectiveness of your marketing campaigns in bringing in targeted traffic. Customer Acquisition Cost Understanding the expense of obtaining new consumers is crucial for sustainable expansion.

eCommerce 59

eCommerce Shipping Costs Customer Retention eCommerce Marketing 59

Kissmetrics

SEPTEMBER 19, 2020

With ecommerce, the goals and desired outcomes are pretty straightforward. Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. NP Digital is my e-commerce marketing company.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

ecomdash

APRIL 23, 2019

The best way to achieve both, it seems, is using loyalty programs — special deals stores give to repeat customers to improve their loyalty. Below, we outline 5 ways to improve your loyalty programs with social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs. Then, it’s time to hit social media.

Social Media 115

Social Media Improvements eCommerce Customer Retention 115

BigCommerce

FEBRUARY 23, 2018

If you are not generating a steady stream of customers or orders already, launch an ad program to raise brand awareness and drive traffic to your site. Google Shopping is a tried and true favorite for most mid-market brands, but Facebook and Instagram are equally attractive and allow you to narrow down your audiences with Power Editor.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Groove

FEBRUARY 24, 2020

eCommerce Homepage Best Practices. We're sharing these eCommerce homepage best practices to help decrease your bounce rate, improve engagement, and increase conversions. Be sure to implement the following, if you're not already, into your eCommerce strategy: Place key information above the fold. Design For Mobile.

eCommerce 367

eCommerce Mobile Customer Retention Web Design 367

Omnisend

NOVEMBER 5, 2020

These days, powerful marketing automation is common practice for ecommerce stores. In fact, a whopping 75% of companies have at least one marketing automation tool at their disposal. Interestingly, 16% of marketers admit that creating quality automations is their biggest challenge. Reading Time: 7 minutes. Get My Copy.

WooCommerce 148

WooCommerce Marketing Omnichannel Channel 148

Smile.io

SEPTEMBER 1, 2023

Ecommerce retention is as important as ever with high acquisition costs, economic woes, and increases in brand competition. As the cost of digital advertising continues to go up, retention marketing is beginning to expand throughout the marketing industry.

Customer Retention 72

Customer Retention Mobile Improvements Customer Experience 72

Retail TouchPoints

JULY 15, 2022

Now, however, with disposable incomes squeezed and purchases becoming more considered than ever before, it’s important for larger brands to learn from the agility and mindset of microbrands to improve customer retention and success in an increasingly competitive retail landscape.

Small Business Retail 234

Small Business Retail Social Media Retail Leisure 234

Omniconvert

DECEMBER 6, 2019

If you’re an eCommerce marketer or have your own online business, then you are probably constantly focusing on ways to improve and grow. Understanding the meaning of RFM is essential for your online store customer retention and can help improve customer lifetime value.

Customer Retention 60

Customer Retention eCommerce Marketing Improvements Blog 60

Kissmetrics

APRIL 12, 2018

And what about customer retention? Boosting customer retention by just 5% can increase profits by 95%. And it’s 5 to 25 times more expensive to acquire a new customer than to retain a current one! Most marketers aren’t coders or designers. And that impacts your customer retention and conversions.

eCommerce 212

eCommerce Customer Retention SEO Improvements 212

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Smile.io

MARCH 8, 2024

Live commerce and its growing popularity The growth of ecommerce meant that conditions were perfect for live commerce, which combines live video with the ability to buy the products you are viewing instantly. Unsurprisingly, China is a big player, with an ecommerce market worth $885.94 billion in 2023.

Social Media 72

Social Media Customer Loyalty Customer Retention eCommerce 72

Omnisend

JUNE 16, 2021

It’s no secret that engaged customers bring the most value to a business. But what is an engaged customer? Marketers tend to consider email opens and clicks as good metrics for defining customer engagement. Some dig deeper into customer purchase history. What are the Benefits of RFM for Ecommerce Marketers?

eCommerce Marketing 78

eCommerce Marketing Customer Retention eCommerce Customer 78

Retail TouchPoints

MARCH 30, 2023

Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

POS 268

POS Omnichannel Webinar Point of Sale 268

ROI Revolution

NOVEMBER 20, 2019

As digital marketers, we have a lot to be grateful for. Social media platforms have introduced an entirely new way to market that barely even existed just a decade ago. Artificial intelligence has changed the way digital marketers do almost everything. 77% of B2B marketers say branding is crucial for growth ( source ).

Marketing 60

Marketing Social Media Customer Retention Presentation 60

GetElastic

MAY 15, 2019

Luckily, there are some useful tools to help market, run, and analyze ecommerce platforms. The following recommended ecommerce tools have been broken down into three categories: Marketing, Managing and Tracking. Ecommerce marketing tools: #1 Google Shopping (Paid). Mailchimp is an email marketing tool.

eCommerce 154

eCommerce Shipping Costs Subscription Shipping 154

FastSpring

APRIL 22, 2020

In 2008, the whole market share was about $5.5 billion, while in 2019 a SaaS market enjoyed a whopping $141 billion in a market share. There are multiple ways to differentiate your service, but implementing SaaS marketing strategies can support and speed up your business growth.

PPC 90

PPC Marketing SEO Subscription 90

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . eCommerce is growing (higher, further, faster). Hybrid (omnichannel) marketing is the future now.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Omnisend

MAY 24, 2021

In this article, we’re going to look at some of the best customer analytics software, learn exactly how it works, and find out how you can use your customer data to implement things like omnichannel marketing and highly personalized automated messaging. How can you use customer analytics to nail your omnichannel strategy?

Customer 134

Customer Customer Retention Customer Data Omnichannel 134

Optimizely

JULY 2, 2019

There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Today’s customers expect a perfect experience — from your social media ads to your product pages to your checkout process to your email marketing to your packaging.

eCommerce 240

eCommerce X-cart Improvements Channel 240

Omnisend

DECEMBER 22, 2021

What are ecommerce metrics & KPIs? Metrics and KPIs play a crucial role in any ecommerce marketing strategy. Ecommerce metrics define your website’s performance, and by analyzing them, you can understand the scope of improvement for your business. Will working on this metric help me improve others as well?

X-cart 78

X-cart eCommerce Shopping Carts Shipping Costs 78

Omnisend

MAY 14, 2021

A solid understanding of the ecommerce customer journey and how to make it work in your favor is paramount to attracting customers and developing brand advocates. Each stage of the ecommerce customer journey has its opportunities. As an ecommerce marketer, your role is to make each one as enjoyable as possible.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

Omnisend

MARCH 8, 2021

You can’t improve what you don’t measure” is one of the most commonly repeated phrases in ecommerce, and for a good reason. The ability to accurately track, record, test, and present various marketing metrics is vital for any business’s growth. For more on ecommerce email marketing conversion rates, click here.

eCommerce Analytics 125

eCommerce Analytics Shipping Costs eCommerce Merchant Services 125

Korona

MARCH 25, 2022

Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. 7 Ways to Improve Customer Loyalty. Amazon model.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Ecommerce Platforms

MAY 2, 2018

Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. The Ecommerce Marketing Podcast walks you through everything you need to know about ecommerce marketing. Ecommerce Empire Builders. EcomCrew.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

BigCommerce

APRIL 18, 2018

Virtually every marketing and business decision in these organizations is guided by data. After all, if you can’t measure something, you have little chance of improving it. How to Measure Ecommerce Success. Tracking and measuring the right KPIs can improve your business and marketing decisions.

Download 418

Download eCommerce Social Media Shopping Carts 418

BigCommerce

JUNE 13, 2017

The higher your brand’s LTV (lifetime value) is, the more valuable it is considered in the market. This is because acquiring net new customers is expensive –– and if a customer only purchases from you once, your return on ad spend (ROAS) doesn’t increase over time. How to Calculate Customer Lifetime Value. Final Word.

Shipping Costs 417

Shipping Costs Customer Loyalty Customer Social Media 417

GetElastic

SEPTEMBER 2, 2019

The automated system by reading the tags on the entrance door, the basket and the products can charge the customer appropriately for the products. Improved Customer Experience. How is IoT impacting ecommerce? The impact of IoT on ecommerce stores and overall online retail shopping experience already stands out.

Payments 153

Payments Payment Services eCommerce Supplies 153

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. By setting up Google Analytics , you can find out which online marketing activities are driving traffic to your website. Improve your email marketing.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

RetailMinded

MARCH 31, 2021

It’s not a stretch to say that t oday’s ecommerce market is fraught with fulfilment issues, and t hese widespread errors and delays mean shoppers are missing out on vital deliveries, leading to greater levels of disappointment and mistrust in online shopping. . Spilling The Secret Sauce.

Merchant Services 92

Merchant Services ACH Shipping Costs Fulfillment 92