Ecommerce Platforms

APRIL 5, 2023

The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan?

eCommerce Marketing 104

eCommerce Marketing eCommerce Social Media Marketing 104

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. However, marketing online doesn't have to be a chore. What is Ecommerce Marketing?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. So instead of trying to finish more jobs than you can handle each day, let ecommerce marketing automation take a few off your plate and work its magic. What is ecommerce marketing automation?

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

lateshipment

JULY 31, 2023

There’s fierce competition everywhere, especially in the e-commerce industry. Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. You can fine-tune your own marketing strategies for maximum impact.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. But do you also know what you shouldn’t be doing?

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Groove

NOVEMBER 12, 2020

In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips. Do you need some insight into how to improve customer experience? Is your business at a standstill? Connect With Customers On A Personal Level. Ask For Feedback.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Kissmetrics

MARCH 30, 2018

Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. But the main idea behind omnichannel retail marketing is to simply provide shoppers what they want, whenever and wherever they want. This once again proves that SMS marketing is not only alive but thriving.

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eCommerce eCommerce Marketing Marketing Shipping Costs 210

Omnisend

MARCH 31, 2021

After all, smaller and newer ecommerce stores are able to act quicker with more flexibility and precision to reach their target customers in the ecommerce beauty industry. Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.:

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Optimizely

MAY 6, 2019

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. The depth of segmentation and detail of your customer lifecycle should influence all of your marketing activities and be measured by specific customer engagement and behavior.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Kissmetrics

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. It can also help you build strategies to improve your content in the long run. 8 Ways to Improve CTOR.

Improvements 257

Improvements Outdoor eCommerce Marketing Marketing 257

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Integrations.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

RetailDive

SEPTEMBER 28, 2021

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

eCommerce Marketing 98

eCommerce Marketing eCommerce Marketing Mobile 98

Groove

MARCH 14, 2019

From content distribution to process consolidation, eCommerce automation helps businesses save time and money. Automating your eCommerce process improves accuracy and ensures it can run reliably and consistently. Although marketing automation isn't a new concept, this field has truly blossomed. Retargeting advertising.

Merchant Services 279

Merchant Services Improvements Payment Services eCommerce 279

Inflow Insights

JUNE 9, 2021

Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. Not only do these services save you time and stress, they’re also an easy way to boost your ROI and elevate your inbound marketing strategies. We present our marketing automation comparison guide. Integrations.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Mostly we’ve seen organic positions maintained or continuing to improve with many of our clients.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

GetElastic

FEBRUARY 6, 2019

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. The benefits of a robust recommendation engine on an ecommerce website and app are well-known. This trend is not limited to Over The Top content platforms (OTT).

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Groove

DECEMBER 9, 2020

Looking to drive conversions with eCommerce marketing software ? In this blog, we're evaluating Klaviyo vs. Klaviyo: More Than Just Email Marketing. With 100+ native integrations , Klaviyo helps eCommerce businesses integrate more data to improve their marketing strategies. You're in the right place!

Marketing 370

Marketing Recommendation eCommerce Magento 370

Smile.io

MAY 18, 2023

Aimless marketing is time-consuming, confusing, and inefficient. Instead, set your store up for long-term success by making a clear plan on how you will approach marketing–also known as a marketing strategy. What is a marketing strategy? It lays the groundwork for every marketing campaign or action you take.

eCommerce Marketing 53

eCommerce Marketing eCommerce Marketing Social Media 53

GetElastic

AUGUST 16, 2019

Email Marketing. Don’t underestimate the power of email marketing just because social media covers a huge space. Email marketing is and will always be a crucial part of the sales campaign. Again, this is where email marketing, notifications or text messages help you approach users with a discount price on their favorite items.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce Marketing Strategies for PPC.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. One of the biggest assets and greatest benefits of content marketing is implementing a social media branding strategy.

Social Media 361

Social Media Marketing Webinar White Paper 361

Ecommerce Platforms

SEPTEMBER 14, 2017

Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies. Can you talk about a new product or business idea that could fare well in the ecommerce world?

eCommerce Marketing 144

eCommerce Marketing Technology eCommerce Marketing 144

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you. Blog Gabrielle Policella 3.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

Groove

AUGUST 20, 2020

With consumers encourages to shop online rather than in-store, preparing your eCommerce store for the holidays is critical to maximize revenue. 5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Conclusion.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Optimizely

OCTOBER 16, 2018

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. Can’t wait till the next episode of Marketing Unboxed? Cart Abandonment. Social Proof.

Marketing 305

Marketing Shopping Carts Social Media Games 305

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

Retail TouchPoints

NOVEMBER 2, 2023

Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. To overcome this challenge, ecommerce marketers need to be empowered with tools that enhance their ability to do their jobs. But potential obstacles lie ahead.

eCommerce Marketing 214

eCommerce Marketing eCommerce Customer Experience Management 214

Groove

NOVEMBER 3, 2020

Inbound marketing is the concept of earning the attention of your audience through the development of unique content ? Since there's no single magic formula to ranking #1 on Google or creating content that your audience loves, we're sharing some strategies to attract more visitors and improve your overall inbound marketing strategy.

Social Media 243

Social Media Marketing SEO Blog 243

Retail TouchPoints

APRIL 21, 2023

The demand for robotics and automation across retail logistics is pushed further by the ever-growing global fashion and ecommerce market value. Not only this, but order sorting and accuracy of parcel shipments will improve. By 2025, the value is said to reach well over $1.2

Marketing 234

Marketing Fashion Order Fulfillment Shipping Costs 234

Inflow Insights

APRIL 1, 2020

Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Home Improvement. We have one eCommerce company that’s in the home improvement business.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Onilab User Guides

DECEMBER 28, 2018

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Omnisend

MAY 15, 2020

Ecommerce is set to make up 17.5% However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. We hear you!

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Groove

DECEMBER 29, 2020

Regardless of business size, the purpose of an eCommerce blog is to engage customers in a conversation. Effective blogging will aid in your eCommerce marketing strategy and help your business grow. It's much easier to start that conversation by providing topical information that is practical for current and future customers.

Blog 322

Blog eCommerce Marketing Demo 322

Omnisend

JULY 9, 2019

Email deliverability is one of the keystones in the overall email marketing foundation. Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment.

Improvements 164

Improvements eCommerce Marketing Marketing eCommerce 164