Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales
BigCommerce
FEBRUARY 27, 2018
Winning nowadays requires strategy and squeezing the most out of every opportunity. Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy.
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